If you’ve ever wanted to make something other than coffee from your Keurig, well, you’re in luck. Campbell Soup and Keurig have partnered to sell soup to consumers looking for something savory from their do-it-yourself machine.
“We know more than 80 percent of people who buy Keurig pods also buy Campbell’s soup, so bringing together two products people love in one handy kit is a winning idea,” said Michael Goodman, a marketing director at Campbell Soup, in a joint press release from the two companies.
The companies even created a website to promote the new product and answer any questions in case the task proves too difficult. It’s been dubbed freshbrewedsoup.com.
“Launching Campbell’s into the Keurig hot system marks a milestone as our first expansion beyond beverages,” according to Mark Wood, chief business development and partners officer at Keurig, in a statement. “We are thrilled to offer consumers the ability to brew soup in their Keurig brewer, and the opportunity to use their brewer on more occasions throughout the day.”
In case you were wondering, there’s a separate packet for noodles that comes with each cartridge to add to the soup after it’s been brewed.