Who needs the McWhopper when you can have the Whipple Whipple?
At least that’s what John Eucalitto, president of Wayback Burgers, a private, Connecticut-based burger chain, implied yesterday, when he offered to take McDonald’s (MCD) place in a burger partnership with Burger King. Eucalitto wrote in a statement:
The statement comes after McDonald’s declined on Burger King’s proposal to collaborate on a “McWhopper” in celebration of world peace. In addition to full-page ads in the New York Times and Chicago Tribune, Burger King tweeted about “settling the beef”:
In response, McDonald’s CEO Steve Easterbrook wrote in a Facebook (FB) post that “our two brands could do something bigger to make a difference,” and reminded its burger rival that the competition between them does not equal “circumstances of the real pain and suffering of war.”
And so the burger games continue, with perhaps a third player in the mix.