• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats

2

Current price of oil as of July 28, 2026

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

1

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats

2

Current price of oil as of July 28, 2026

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Toyota

Toyota’s new truck makes off-roading simpler — ‘more civilized’

By
Doron Levin
Doron Levin
Down Arrow Button Icon
By
Doron Levin
Doron Levin
Down Arrow Button Icon
August 16, 2015, 3:00 PM ET
Courtesy of Toyota
Add Fortune on Google for similar content.

Toyota has a lot riding on the new Tacoma. While Toyota has dominated the midsize pickup truck segment with Tacoma, General Motors Co. rejoined the segment last year with Chevrolet Colorado and GMC Canyon, and both have proven to be strong sellers.

Which may explain why the 2016 Tacoma — an updated model after a ten-year run — is offering a feature for those car enthusiasts who seek thrills on rugged, off-road terrain. The new Tacoma — which fans call the “Taco” — can be equipped with “crawl control,” a high tech system of computerized sensors and controls. It’s the first such application for a truck.

“We think that 40% of Tacoma buyers take their vehicles off road,” said Bill Fay, vice president of Toyota Motor Corp.’s U.S. divisional operations. “In the very toughest spots, crawl control will make things a bit more civilized.”

True, but the new feature might also make the new Tacoma appear soft or sissified compared with those off-road models that require more touch and coordination with brake pedal and accelerator.

 

Crawl control is the latest automotive high-tech gadget that precludes the judgment and driving skill of the person behind the wheel in order to deliver performance that, in theory, will avoid errors and slip-ups. Jeeps, Land Rovers and other off-road vehicles largely depend on the skill of their drivers to avoid getting stuck in rough, unpaved terrain. Toyota’s new Tacoma has a computer and sensors that apply brakes and gas automatically to each wheel. The driver need only steer.

It’s the latest gadget that is leading to self-driving cars, which need little or no driver input. By automating braking, cornering accelerating, lane-changing and navigation in a more comprehensive fashion, engineers at Google and elsewhere can build vehicles that can drive themselves.

In off-roading situations, conventional four-wheel-drive vehicles with high ground clearance may be able to avoid getting stuck in rough terrain if their drivers are skillful enough to sense when to apply gas and brakes.

In a demonstration held at an 1,800-acre backcountry proving ground on the outskirts of Seattle, Toyota invited scores of automotive journalists to test crawl control.

[fortune-brightcove videoid=4040972115001]

 

After bringing Tacoma to a full stop, the system is activated by a switch on the dashboard. Sensors and a computer apply brakes or power to individual wheels when needed, at five speed settings up to a maximum of five m.p.h. The driver has only to guide the vehicle’s direction with the steering wheel.

Pickup trucks are sold to consumers mostly on their capability to haul, tow and stand up to rough treatment. Tacoma flaunts its ability to overcome off-road pitfalls, with little driving skill needed.

About the Author
By Doron Levin
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Eddie Smith Jr driving a boat
SuccessWealth
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
2 hours ago
Two female founders want to prove the best successor is another founder
NewslettersMPW Daily
Two female founders want to prove the best successor is another founder
By Emma HinchliffeJuly 29, 2026
3 hours ago
Bernard Arnault, CEO of LVMH
SuccessPersonal Finance
LVMH CEO Bernard Arnault reveals he owned nearly 20% of Netflix, but cashed out too early—his stake could be worth up to $60 billion today
By Emma BurleighJuly 29, 2026
3 hours ago
Millionaires are leaving the U.K. in droves thanks to tax hikes—but the CEO of $1 billion tax platform says it’s their ‘social responsibility’ to stay
SuccessWealth
Millionaires are leaving the U.K. in droves thanks to tax hikes—but the CEO of $1 billion tax platform says it’s their ‘social responsibility’ to stay
By Orianna Rosa RoyleJuly 29, 2026
3 hours ago
Costco’s $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
RetailCostco
Costco’s $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
4 hours ago
obama
PoliticsElections
Obama got ‘whooped’ by a Paralympian on the basketball court — now he wants Iowa to send him to the Senate
By Hannah Fingerhut and The Associated PressJuly 29, 2026
4 hours ago

Most Popular

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
Law
eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
By The Associated Press and Leah WillinghamJuly 28, 2026
21 hours ago
Current price of oil as of July 28, 2026
Personal Finance
Current price of oil as of July 28, 2026
By Joseph HostetlerJuly 28, 2026
1 day ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
4 days ago
Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game
C-Suite
Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game
By Sarah GlodekJuly 29, 2026
11 hours ago
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
2 days ago
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
Economy
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
By Nick LichtenbergJuly 28, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.