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TechSony

Sony’s PlayStation 4 is absolutely killing it

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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July 30, 2015, 3:24 PM ET
2013 E3 Electronic Entertainment Expo - Day 2
LOS ANGELES, CA - JUNE 12: A view of the Microsoft Xbox and Sony PlayStation booths during the 2013 E3 Electronic Entertainment Expo at Los Angeles Convention Center on June 12, 2013 in Los Angeles, California. (Photo by Daniel Boczarski/WireImage)Photograph by Daniel Boczarski — WireImage

The Sony PlayStation 4 has proven to be a huge boon to the tech company’s sales. On Thursday, Sony reported $780 million in operating profit for the first quarter, up 39% for the year thanks to the video game console.

The company’s video game division reported operating income of $160 million, up 350%, according to TechCrunch.

Sony reported revenue for the quarter at $14.5 billion, which is pretty much in line with last year’s result (down just 0.1% year-over-year).

But while there was good news for some divisions, Sony’s smartphone business reported poor sales. In fact, it lost $184 million due to “strategic decision not to pursue scale in order to improve profitability,” according to the company in its filing.

Per TechCrunch:

Sony isn’t just focused on its best performers, it is also branching out into new businesses, with plans to launch a drone company that captures data for enterprises. It also outed a new crowdfunding platform to showcase new gadgets from its Japanese staff earlier this month, as it aims to accelerate fresh thinking and innovation.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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