• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

Will this convince you that a Honda Accord is cool?

By
Doron Levin
Doron Levin
Down Arrow Button Icon
By
Doron Levin
Doron Levin
Down Arrow Button Icon
July 30, 2015, 1:45 PM ET
2016 Honda Accord with Apple CarPlay®
2016 Honda Accord with Apple CarPlay®Courtesy of Honda

The Honda Accord has long been a preferred sedan for sensible suburbanites. A safe, reliable vehicle, but perhaps not all that “cool.”

Honda is hoping to change that — while also keeping its reputation for safety and reliability. Not only does the 2016 Accord have a jazzed up exterior and some high-tech devices, but most importantly, it will be the first mass-market car to come with Apple CarPlay.

Many other cars, like Chevrolet, Ford and Nissan will offer Apple CarPlay, but Accord is first of the mass-market vehicles (after Ferrari) to come market to it.

The new software from Apple projects certain popular apps from Apple iPhones on the dashboard’s seven-inch display, via cable, allowing a driver to text, call, send email, navigate or fiddle with tunes while keeping hands on the wheel and eyes on the road.

“At a basic level, customers have been asking us why can’t the technology of the car work as well as the technology of their phones,” said Sage Marie, Honda senior manager of public relations. “Connectivity is important to millennials. Our research shows that many of them consider their time in the car as a disruption to connectivity.”

Apple CarPlay can “mirror” iPhone apps on its dash via CarPlay, emulating the look of iPhone’s home screen. Likewise, Accord can project the screen of Android phones using the Android Auto system.

Accord has the distinction of being first to accommodate both smartphone display formats. CarPlay and Android Auto (first offered on the 2015 Hyundai Sonata) are headed to other automakers and soon will be offered by most – but not necessarily all – automotive brands, according to Apple’s website.

Safety regulators and activists have long expressed alarm at distracted driving, especially from smart phones. Automakers, in response, have developed and embedded proprietary infotainment systems in dashboards: Like smartphones, they can manage music, phone calls, navigation; they’re less distracting since they’re operated by voice commands or by toggle switches located on the steering wheel.

But automaker’s proprietary systems have yet to match the smartphone’s ease-of-use – at least that’s the way it looks from the preponderance of motorists who prefer to text, comment on Facebook and search for a Starbuck’s on their own devices while driving. “As an automotive enthusiast I’m relieved that millennials are interested in our cars,” said Marie, who says that Accord is the No. 1 choice of vehicles among U.S. buyers under the age of 35. “If technology can deliver something they’re asking for, it only broadens the appeal.”

“We think of this as a safety system,” said Davis Adams, a Honda specialist in the use of CarPlay, Android Auto and other technology features. He plugged the cable onto the instrument panel to connect his iPhone, and then answered a few quick questions that appeared on the dashboard screen.

Instantly, several familiar iPhone apps appeared on the Accord’s dashboard screen – but his iPhone was disabled and showed a blank screen. The system works on iPhone5 and later versions of the device.

For the time being, only a few popular apps have been adapted so they can operate via CarPlay: Spotify is one of them; Facebook is not; more are in development, says Honda.

Siri, Apple’s virtual assistant, was able to perform a number of functions through the car’s speaker system, just as it does for iPhone. Adams sent a few messages, demonstrated the navigation system and placed a phone call or two. CarPlay worked without a hitch.

For now, CarPlay comes free of charge with any Honda infotainment system that includes a seven-inch screen. The judgment from consumers as to CarPlay’s “coolness” should be apparent shortly after 2016 Accords start arriving at U.S. dealerships in August.

About the Author
By Doron Levin
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

clay
CommentaryLoneliness
I’ve spent 25 years studying loneliness. AI is about to make it much worse
By Clay RoutledgeMay 23, 2026
25 minutes ago
ambrose
CommentaryRobotics
Former NASA Robotics Chief: America is building the wrong kind of robots — and China knows it
By Robert AmbroseMay 23, 2026
55 minutes ago
Elon Musk’s SpaceX IPO filing just told us what business he’s betting on for the future—and it’s not rockets
InvestingFinance
Elon Musk’s SpaceX IPO filing just told us what business he’s betting on for the future—and it’s not rockets
By Shawn TullyMay 23, 2026
2 hours ago
morris
CommentaryEntrepreneurship
My startup hit $200 million ARR. But first I walked away from 2.5 million YouTube subscribers and nearly went bankrupt
By Joel MorrisMay 23, 2026
3 hours ago
How Grab’s CTO sees the superapp’s push into physical AI and automated driving—and why he uses his competitors’ robots in the office
AITransportation
How Grab’s CTO sees the superapp’s push into physical AI and automated driving—and why he uses his competitors’ robots in the office
By Angelica AngMay 22, 2026
13 hours ago
Trump AI and crpto czar David Sacks sits next to Meta CEO Mark Zuckerberg at a dinner table in the White House as Zuckerberg turns to Sacks and says something.
AIAmerican Politics
Tech billionaires convinced Trump to back off an AI executive order. But much of MAGA favors AI regulation
By Jeremy KahnMay 22, 2026
13 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
3 days ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
4 days ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
18 hours ago
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
AI
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
17 hours ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.