• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

3

Current price of oil as of June 1, 2026

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

3

Current price of oil as of June 1, 2026
LeadershipStartups & Venture

What makes startups succeed when 40% fail?

By
Entrepreneur
Entrepreneur
Down Arrow Button Icon
By
Entrepreneur
Entrepreneur
Down Arrow Button Icon
July 15, 2015, 3:00 PM ET
The Silicon Roundabout In Old Street
People work at computers in TechHub, an office space for technology start-up entrepreneurs, near the Old Street roundabout in Shoreditch .Photograph by Oli Scarff — Getty Images

This post is in partnership with Entrepreneur. The article below was originally published at entrepreneur.com.

By Gabrielle Boko, Entrepreneur

If you are planning to start your own business, or have already done so, cheers to you! You have overcome one of the chief obstacles every single entrepreneur faces: not letting fear and self-doubt prevent you from striving to realize your dream.

I’m not playing the role of a motivational speaker here. But a majority of the successful entrepreneurs who participated in our recent 2015 Sage State of the Startup Survey said they had no previous experience running their own businesses before taking the leap. They didn’t let that stop them, and you shouldn’t, either.

Notwithstanding their lack of experience, these successful business founders shared some business best practices that provide insights to help other new founders succeed. Spend a few minutes learning from those who have walked in your shoes:

1. No experience, no problem! But have a plan.

One step our most successful entrepreneurs insisted you absolutely must take before opening your doors or taking your website live is to create a formal business plan. This may sound tedious if you already have a good idea of your customer base and marketing tactics, but don’t wing it. Developing the plan will help you answer questions you may not have even thought of yet, such as how to identify and leverage the latest marketing techniques. A plan is also a requirement to approach potential funding sources.

Once you’ve launched, make sure you update your plan on a yearly basis. The market may have changed or you may see new customer opportunities. You need to take a step back and be strategic in your approach. As Yogi Berra famously said, “If you don’t know where you’re going, you might not get there.”

2. Do your research.

The foundation of your business plan should reflect an understanding of your customers’ needs and desires, and what messaging will resonate with them. A thorough market analysis also scrutinizes your competitors and identifies what business trends you can leverage. Each of those objectives should be built around a narrative and the specific numbers you are aiming for, such as for revenue and market share.

3. Hire a trusted advisor.

Overcome the temptation to do everything yourself. I understand that temptation: Your business is your baby, and who is better to nurture it than the parent? However, the best startups lean on the wisdom and experience of trusted advisors such as accountants and mentors. For example, 54% of the most successful entrepreneurs from our survey said they were more likely to hire an accountant, at least part time. You can’t do everything, so determine where you need advice and assistance and how it could help your business.

We also polled more than 100 senior executives at firms who advise, counsel and invest in new businesses. These advisors echoed that recommendation. Thirty-six percent even went so far as to say they had a somewhat-to-extremely low trust of the financials they received from entrepreneurs. Absolutely no one reported having an extremely high level of trust of these financials.

4. Maintain a work/life balance.

The stereotypical image of the successful entrepreneur—the person who spends every waking hour at the office, doesn’t remember to eat and sleeps at the office on a couch or a blanket underneath the desk—is a myth. More than half of the successful founders we surveyed said one of the key lessons they would impart to anyone is to “embrace a life/work balance.” This is a clear indication that entrepreneurs are working smarter, not harder.

There’s no doubt you need to be passionate about what you’re doing to be successful, but don’t let passion trump common sense. Balance your passion with sound business practices, and most of all, remember what’s really important in life.

More from Entrepreneur:

How Successful People Work Less and Get More Done

Related: How 3 Entrepreneurs Went from Welfare to Multi-Million Business in Five Years

7 Habits of Highly-Effective Entrepreneurs

About the Author
By Entrepreneur
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Young man looks sadly at computer at home
Future of Workremote work
Mounting evidence suggests remote work is behind the Gen Z hiring nightmare. Even the New York Fed thinks so
By Tristan BoveJune 2, 2026
1 hour ago
Jason Kidd
ConferencesCOO Summit
Chipotle COO calls hiring one of the ‘most painful processes’—so his AI bot ‘Ava Cado’ cut it from 12 days to 4
By Preston ForeJune 2, 2026
2 hours ago
Francine Katsoudas, EVP and Chief People, Policy and Purpose Officer, Cisco
ConferencesCOO Summit
Should you treat AI agents as colleagues? Fortune 500 executives can’t settle the debate
By Nick LichtenbergJune 2, 2026
2 hours ago
Mark Cuban put $500K into a stranger’s rocket company over email. It’s now a SpaceX competitor worth $4 billion
Startups & VentureMark Cuban
Mark Cuban put $500K into a stranger’s rocket company over email. It’s now a SpaceX competitor worth $4 billion
By Sydney LakeJune 2, 2026
2 hours ago
petersson
ConferencesCOO Summit
Anthropic’s office launched an AI-run vending machine. It evolved into AI-run stores and cafes within a year
By Nick LichtenbergJune 2, 2026
4 hours ago
‘We will fly again’: Blue Origin says rocket explosion spared vital launch pad parts
InnovationBlue Origin
‘We will fly again’: Blue Origin says rocket explosion spared vital launch pad parts
By The Associated Press and Marcia DunnJune 2, 2026
5 hours ago

Most Popular

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
Environment
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
By Marco Quiroz-GutierrezJune 1, 2026
1 day ago
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
Energy
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
By Melissa HancockJune 1, 2026
1 day ago
Current price of oil as of June 1, 2026
Personal Finance
Current price of oil as of June 1, 2026
By Joseph HostetlerJune 1, 2026
1 day ago
After issuing more than $20 billion in tariff refunds, the Trump administration is now pursuing legal action to bring the process to a standstill
Law
After issuing more than $20 billion in tariff refunds, the Trump administration is now pursuing legal action to bring the process to a standstill
By Sasha RogelbergJune 1, 2026
1 day ago
Current price of silver as of Monday, June 1, 2026
Personal Finance
Current price of silver as of Monday, June 1, 2026
By Joseph HostetlerJune 1, 2026
1 day ago
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
Conferences
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
By Preston ForeJune 1, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.