• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

5 reasons President Obama’s Asia-Pacific trade agenda is good for America

By
Alan Wolff
Alan Wolff
Down Arrow Button Icon
By
Alan Wolff
Alan Wolff
Down Arrow Button Icon
June 29, 2015, 2:50 PM ET
US-VOTE-POLITICS-OBAMA
US President Barack Obama speaks at a campaign rally for Democratic Governor Dan Malloy, who is up for re-election, at Central High School in Bridgeport, Connecticut, November 2, 2014. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)Photograph by Saul Loeb — AFP/Getty Images

Now that Congress has provided the President with “trade promotion authority,” the way is clear for the 12 nations engaged in the Trans-Pacific Trade (TPP) negotiations to produce a final result. Covering the trade and investment of countries accounting for 40% of world GDP, this will be the largest and most comprehensive, and most consequential trade agreement entered into by the United States since the World Trade Organization (WTO) was created two decades ago.

Why this agreement? A negotiation among the 12 Pacific Rim nations was chosen as a path forward for several good reasons:

One reason is that it is in America’s geopolitical interest to stay involved in Asia. The most recent example of waning U.S. involvement was the choice made by the Administration to stay out of the Asian Infrastructure Investment Bank (AIIB), which China will head up, and which has already attracted pledges of contributions from 14 of the 28 members of the European Union, as well as Australia and New Zealand.

A second reason to pursue a regional instead of a global approach is the stalemate in the World Trade Organization (WTO). The 161 member WTO operates by consensus, and at present there is no consensus to move forward on any further new agreements. To create an improved international trade regime, the template for global rules has to be negotiated by like-minded countries outside the WTO, and that is what TPP is accomplishing.

A third reason is that the United States has a commercial interest in opening up key markets further in Japan and Southeast Asia in particular – Japan because it is a very large, mature market; Southeast Asia because of the growing demand from the rising middle-class consumers in the rest of Asia beyond Japan. Most of the world’s consumers and producers are outside the United States, and the U.S. economy, as with other countries, is increasingly dependent on foreign markets and foreign supplies. TPP will provide enhanced market opportunities for American businesses, large and small.

Fourth, as TPP is an open architecture, other Pacific Rim countries are welcome to negotiate accession to it. Korea is the most prominent non-party that has expressed an interest in joining TPP, but there are others as well, including the Philippines.

Fifth, TPP can serve as the foundation for progress in the Trans-Atlantic Partnership between the United States and the European Union. Together, these two agreements will govern most of world trade.

Fundamental to any high quality free trade agreement is that all tariffs on industrial products with few exceptions will be phased out (U.S. tariffs are on average very close to that already). While not going to zero import restrictions with respect to trade in agriculture, market access for agricultural products is to be more open. Many services, including notably financial services, will be guaranteed market access for the first time.

Eroding longstanding protection is only one part of the Agreement. New barriers to trade and investment are a menace that must be anticipated. The last multi-party agreements were negotiated before world trade was dominated by the internet, e-commerce, global supply chains and super container (Panamax) ships. TPP is called a 21st century agreement because it addresses comprehensively for the first time issues that have only recently gained prominence.

To ensure that the benefits of trade and investment will be realized, the TPP will break new ground by addressing commercial competition from state-owned enterprises, ensuring continuing freedom of cross-border data flows, providing for the reduction of conflicting domestic regulations, improving the protection of intellectual property rights (including trade secrets), increasing transparency of government intervention in trade, dealing with subsidies that distort trade and investment to an extent never achieved before, and will include important provisions governing labor rights and protection of the environment.

The countries participating in the TPP represent a broad spectrum of levels of development and types of economy. In many instances, a substantial motivation for a country joining the partnership is to help drive domestic economic reforms, so necessary to be competitive internationally.

Congress has given the President the negotiating mandate he needs. The next step after the conclusion of TPP is to gain Congressional acceptance of the agreement. That Congress will approve it cannot be taken for granted. When the text of TPP becomes available, it is imperative that it be viewed objectively without the prejudice that has sprung up that no new trade agreement can promote good jobs. The TPP is in fact an important avenue toward creation of higher wage jobs.

Alan Wolff is chairman of the National Foreign Trade Council and practices law in Washington D.C.

About the Author
By Alan Wolff
See full bioRight Arrow Button Icon

Latest in Commentary

Julian Braithwaite is the Director General of the International Alliance for Responsible Drinking
CommentaryProductivity
Gen Z is drinking 20% less than Millennials. Productivity is rising. Coincidence? Not quite
By Julian BraithwaiteDecember 13, 2025
19 hours ago
carbon
Commentaryclimate change
Banking on carbon markets 2.0: why financial institutions should engage with carbon credits
By Usha Rao-MonariDecember 13, 2025
20 hours ago
Dr. Javier Cárdenas is the director of the Rockefeller Neuroscience Institute NeuroPerformance Innovation Center.
Commentaryconcussions
Fists, not football: There is no concussion protocol for domestic violence survivors
By Javier CárdenasDecember 12, 2025
2 days ago
Gary Locke is the former U.S. ambassador to China, U.S. secretary of commerce, and governor of Washington.
CommentaryChina
China is winning the biotech race. Patent reform is how we catch up
By Gary LockeDecember 12, 2025
2 days ago
millennial
CommentaryConsumer Spending
Meet the 2025 holiday white whale: the millennial dad spending $500+ per kid
By Phillip GoerickeDecember 12, 2025
2 days ago
Sarandos
CommentaryAntitrust
Netflix, Warner, Paramount and antitrust: Entertainment megadeal’s outcome must follow the evidence, not politics or fear of integration
By Satya MararDecember 12, 2025
2 days ago

Most Popular

placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.