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RetailTerminator

This burger chain’s Terminator ad is actually pretty cool

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
June 26, 2015, 9:48 AM ET
Retail Signs
Red RobinPhotograph by Lori Kemp — Moment Editorial/Getty Images

Red Robin is partnering with Google (GOOG) to create a high-tech ad campaign worthy of the upcoming film Terminator Genisys.

Created by ad agency Vitro, the immersive video ad features a Red Robin representative that the viewer sees as a Terminator would. Creepily, the representative has a robotic arm, much to the surprise of her fellow diners.

Red Robin will have television spots and signs throughout its restaurants, Adweek reports. The ad is viewable on your smartphone, and it can be seen on a desktop, too.

The publication reports that the Terminator-inspired campaign is the burger chain’s biggest ad spend so far in 2015. The ads will reportedly be shown on over 1,000 websites.

Check out the video here:

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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