“We have decided to prohibit Confederate flags, and many items containing this image, because we believe it has become a contemporary symbol of divisiveness and racism,” the spokesperson said in a statement.

The backlash against the flag comes in the wake of the mass shooting in a Charleston, S.C., historically black church. The alleged perpetrator, Dylann Roof, has been shown posing with the Confederate flag in photos, as well as making racist remarks.

In response to the shooting, South Carolina Governor Nikki Haley called for the Confederate flag that stands on the grounds of the state capitol to be taken down. Viriginia Governor Terry McAuliffe called for his state to phase out license plates depicting the flag, which many associate with slavery and racism.