• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

One of MacKenzie Scott's latest donations takes her HBCU giving to well over $1 billion

3

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

One of MacKenzie Scott's latest donations takes her HBCU giving to well over $1 billion

3

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch
Volvo

This car safety demo went terribly wrong

By Jacob Davidson
May 26, 2015, 4:21 PM ET
Volvo AB Full Year Earnings With Chief Executive Officer Olof Persson
A Volvo XC60 automobile stands for sale in a Volvo Cars showroom in Stockholm, Sweden, on Thursday, Feb. 6, 2014. Photograph by Bloomberg via Getty Images
Google source logo
Add Fortune on Google for similar content.

Updated May 26

A demo for driver assistance features in a Volvo XC60 did not go as planned last week, when a dealer decided to test the system by driving into a group of onlookers expecting the vehicle to automatically stop.

Unfortunately, according to Volvo spokesperson Stefan Elfström, the car’s system is not meant to be used in this fashion and the vehicle barreled into observers. In the video, embedded below, viewers can see the Volvo slowly rolling backward, pausing, and then abruptly accelerating into two people watching the demonstration.

Luckily, both Volvo and the video’s description say the men seen here were bruised but not seriously hurt:

The original video, posted on Remolacha.net, suggests the car malfunctioned while trying to self-park.

However, Volvo tells MONEY the dealer in question was trying to demonstrate the XC60’s City Safety system, which helps avoid or mitigate rear end collisions with other vehicles at low speeds. This system is not able to detect pedestrians; the model in question lacked an optional $3,000 Pedestrian Detection system. But even if the vehicle had been equipped with a Pedestrian Detection system, the automaker says it still isn’t safe to deliberately drive into a group of people.

“In the video, the driver would anyway override any active safety system since he is actively accelerating towards to pedestrians,” explained Elfström in an email. “I would like to emphasize that Volvo Cars strongly recommends never to perform any tests towards real humans, only dummies or similar objects should be used.”

When asked whether the dealer who performed the demonstration would be disciplined, Elfström said Volvo has been “in contact with our sales representatives for this market and we are now looking into necessary actions to avoid something similar happening in the future.”

Google source logo
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.