Lourdes Leon and Madonna arrive at the Vanity Fair Oscar party hosted by Graydon Carter held at Sunset Tower on February 27, 2011 in West Hollywood, California.
Photograph by Pascal Le Segretain — Getty Images
By Colleen Kane
May 21, 2015

There’s a deep-rooted tradition of the relations of successful people following in the family footsteps, whether in business, politics, or entertainment: you have your Heinz family, your Kennedys, your Barrymores.

But the following are examples of several relatives who benefit from the recognition of their famous family name when launching products or businesses in other fields. It’s a fine line between appearing tacky (cashing in) and savvy (aligning one’s own product with an established brand–and ideally borrowing some of the name’s associated goodwill). Read on to find a rock star’s dad peddling a family recipe in the grocery aisle, showbiz daughters venturing into the fashion world, and more.

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