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Why tweets are about to dominate your Google searches

Robert Hackett
By
Robert Hackett
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Robert Hackett
By
Robert Hackett
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May 19, 2015, 3:40 PM ET

On Tuesday, Google announced that it is partnering with Twitter (TWTR) to make tweets searchable on mobile devices. The new feature will become available on the English version of Google.com, the Android and iOS versions of Google’s search app, and on mobile browsers.

“It’s a great way to get real-time info when something is happening,” writes Google (GOOG) senior product manager Ardan Arac in a company blog post. “And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”

Google had previously gained access to Twitter’s so-called firehose, the stream of real-time posts uploaded to the social network, earlier this year—rekindling a failed partnership from several years ago.

A post on Google’s official blog shows what the new feature will look like. It demonstrates a search for “nasa twitter”:

nasa-twitter
Courtesy Google

The deal could signal more partnerships between the two to come. It looks like the two are hitting it off already:

https://twitter.com/twitter/status/600728701584576512

For more on Google and Twitter’s partnership watch:

https://fortune.com/video/2015/02/05/how-the-google-search-deal-could-be-a-boon-for-twitter/

About the Author
Robert Hackett
By Robert Hackett
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