• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGOPRO

GoPro CEO’s promise to a college friend just cost him $229 million

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
May 14, 2015, 9:11 AM ET
GoPro creator Nick Woodman
GoPro creator Nick WoodmanPhotograph by Victor J. Blue — Bloomberg via Getty Images

GoPro’s top executive Nick Woodman, the highest paid CEO in the U.S., is generating headlines for keeping his word — even if it costs him millions of dollars.

Woodman, who steers camera maker GoPro (GPRO), saw his fortune drop by $229 million this week after he returned 4.7 million shares to the company, according to a Bloomberg report. He was handing back the shares as part of an agreement he struck with the company for stock options that were granted to Woodman’s college roommate Neil Dana, who attended the University of California at San Diego with Woodman.

Why was Woodman so generous? Well, he was making good on a verbal agreement he struck with Dana more than a decade ago, when he agreed to share 10% of any proceeds he received from the sale of GoPro shares held by Woodman. The terms of this promise were even disclosed in GoPro’s S-1 filing with the Securities and Exchange Commission as the company was gearing up to go public last year.

To cancel that agreement, GoPro issued Dana more than 6 million fully-vested options in June 2011, and 270,000 restricted stock units six months later. Woodman, meanwhile, agreed to reimburse the company when the options were exercised, Bloomberg reported. Bloomberg said they were valued at $229 million at the close of trading on Monday.

The amicable way this has played out differs from the scuffles observed at other high-profile technology companies. Lawsuits ultimately settled verbal disagreements about alleged promises made during the early development at tech firms such as Facebook (FB) and Snapchat.

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Nava founders Brianna Montgomery and Vyas Krishnan pose for a photo
CryptoCryptocurrency
Nava raises $8.3 million in seed funding to keep AI financial agents from going off the rails
By Jack KubinecApril 14, 2026
57 minutes ago
AI
AIdisruption
‘I don’t need help’: Meet some of the AI resisters who smell their own extinction
By Matt O'Brien, Linley Sanders and The Associated PressApril 14, 2026
1 hour ago
Alex Karp gestures while holding a microphone
SuccessEducation
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Preston ForeApril 14, 2026
2 hours ago
doj
LawCrime
‘If I am going to advocate for others to kill and commit crimes, then I must lead by example’: OpenAI suspect’s chilling manifesto
By Olga R. Rodriguez, Juan Lozano, Lekan Oyekanmi and The Associated PressApril 14, 2026
2 hours ago
Exclusive: Paxos Labs raises $12 million after startup spins off from veteran stablecoin issuer
Cryptostablecoins
Exclusive: Paxos Labs raises $12 million after startup spins off from veteran stablecoin issuer
By Ben WeissApril 14, 2026
3 hours ago
A robotic hand holds a credit card
AIAmerican Express
American Express releases tools to build AI payments—and pledges to pay the price if agents go awry
By Jack KubinecApril 14, 2026
3 hours ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
24 hours ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
2 days ago
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
3 days ago
Current price of gold as of April 13, 2026
Personal Finance
Current price of gold as of April 13, 2026
By Fortune EditorsApril 13, 2026
1 day ago
Current price of oil as of April 13, 2026
Personal Finance
Current price of oil as of April 13, 2026
By Fortune EditorsApril 13, 2026
1 day ago
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
Economy
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
By Fortune EditorsApril 13, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.