LAS VEGAS, NV - NOVEMBER 05: (L-R) Singer Britney Spears and cast members from the 'Jubilee' show attend a 'Britney Day' event at The LINQ Promenade held to celebrate Spears' Las Vegas residency show 'Britney: Piece of Me' on November 5, 2014 in Las Vegas, Nevada. (Photo by Denise Truscello/WireImage)
Photograph by Denise Truscello — WireImage/Getty Images
By Daniel Bukszpan
May 8, 2015

Britney Spears wants back into your life–or at least your phone. On April 29, People reported that singer is the latest pop star to get her own mobile video game app. According to People, the app is part of a five-year deal between Spears and Glu Mobile and will be released sometime in 2016.

Glu (GLUU) is the developer that brought “Kim Kardashian: Hollywood” to the masses, an app that allows players to join the reality show star and budding mogul “on a red carpet adventure.” The temptation to roll one’s eyes at this technology is powerful, but the app made $1.6 million in its first five days of release, according to The New York Times, so there you go.

Britney and Kim are hardly the only celebrities with their own apps. GLU has also announced deals with Katy Perry and Kendall and Kylie Jenner, while the new “TayText” app allows users to text others using lyrics from Taylor Swift songs. There are also apps out there for such stars as Beyoncé and Miley Cyrus, so clearly there’s a market for mobile games based on female celebrities, provided they have the star power to inspire one.

Given this new reality, what other famous women deserve their own mobile video game apps? Here are a few names for developers to consider.

Ruth Bader Ginsburg

WASHINGTON, DC - MARCH 18: U.S. Supreme Court Justice Ruth Bader Ginsburg speaks at an annual Women's History Month reception hosted by Pelosi in the U.S. capitol building on Capitol Hill in Washington, D.C. This year's event honored the women Justices of the U.S. Supreme Court: Associate Justices Ruth Bader Ginsburg, Sonia Sotomayor, and Elena Kagan. (Photo by Allison Shelley/Getty Images)
Photograph by Allison Shelley — Getty Images

By the time they reach age 82, most people have long since retired. Supreme Court Justice Ruth Bader Ginsburg, on the other hand, is just getting started. Whether she’s attending the State of the Union address while not “100 percent sober,” or inspiring the nickname “The Notorious R.B.G.,” one thing is clear – she’s reached the level of pop culture celebrity status that justifies the development of an app bearing her name.

The Notorious R.B.G. tumblr has an online store selling iPhone cases, mugs and tote bags with her likeness, so a legitimate argument can be made that it’s time to monetize her image even further. An app that allows the user to issue a dissenting opinion in Burwell v. Hobby Lobby could be the logical next step.

Amy Schumer

Amy Schumer trips in front of Kanye West and Kim Kardashian at the TIME 100 Gala, celebrating the 100 most influential people in the world, at the Frederick P. Rose Hall, Time Warner Center on Tuesday, April 21, 2015, in New York. (Photo by Evan Agostini/Invision/AP)
Photograph by Evan Agostini — Invision/AP

Comedian Amy Schumer has taken the gloves off for the third season of her Comedy Central show Inside Amy Schumer, which is raunchier and more pointed than ever. Plus, this summer she’s starring in “Trainwreck,” her first big movie, and HBO just announced that she’s getting her first comedy special. So, clearly the time is ripe for Schumer to get her own app.

Right now, she’s only represented on iPhones and Androids by the Comedy Central app, which has clips from her show and not much else. Schumer could capitalize on this window of opportunity by releasing an app of her very own, if only to teach users the dance moves in her not-safe-for-work music video “Milk, Milk, Lemonade.”

Michelle Duggar

WOODBRIDGE, VA - OCTOBER 16: Teiro Cuccinelli, wife of Virginia Governor Republican candidate, Ken Cuccinelli speaks as Michelle Duggar and Jim Bob Duggar, right, listen as the reality telvision celebrities make a stop on their "Values Bus Tour" outside Heritage Baptist Church on Wednesday October 16, 2013 in Woodbridge, VA. (Photo by Matt McClain/ The Washington Post via Getty Images)
Photograph by Matt McClain — The Washington Post/Getty Images

Celebrities shouldn’t miss out on having an app just because they happen to be religious conservatives with 19 children and four grandchildren. With the hit TLC reality show 19 Kids and Counting now in its 10th season, an app dedicated to the family matriarch, Michelle Duggar, would rack up some impressive sales.

Duggar already has a digital presence, in the form of her own blog. The show brought in 4.4 million viewers in October 2014 to watch daughter Jill Duggar exchange wedding vows, so it seems safe to assume that if Michelle (or any other Duggar, for that matter) were to be the subject of an app, there are people out there who would be willing to part with 99 cents to buy it.

Marissa Mayer

NEW YORK, NY - MAY 04: Marissa Mayer, President and CEO of Yahoo attends "China: Through The Looking Glass" Costume Institute Benefit Gala - Press Preview at Metropolitan Museum of Art on May 4, 2015 in New York City.
Photograph by Bennett Raglin — Getty Images

Marissa Mayer took the job of president and CEO of Yahoo in 2012. The mere fact that she’s a powerful woman in the notoriously male-dominated tech sector makes her a role model for anyone who wants to shatter the glass ceiling.

While its safe to say that the Mayer-engineered turnaround of Yahoo (YHOO) is still a work in progress, there’s no denying that she’s joined Mark Zuckerberg in the pantheon of celebrity tech executives. And with Mayer’s company increasingly focused on mobile, an app in her likeness is not only easy to imagine, but might even endear her to people who are still smarting from her highly unpopular telecommuting ban.


Princess Charlotte of Cambridge

LONDON, ENGLAND - MAY 02: Catherine, Duchess of Cambridge and Prince William, Duke of Cambridge depart the Lindo Wing with their newborn daughter at St Mary's Hospital on May 2, 2015 in London, England. The Duchess was safely delivered of a daughter at 8:34am this morning, weighing 8lbs 3 oz who will be fourth in line to the throne. (Photo by Danny Martindale/WireImage)
Photograph by Danny Martindale — WireImage/Getty Images

Princess Charlotte was born to the Duke and Duchess of Cambridge on May 2, 2015. Almost a week later, the merchandise hasn’t extended much further than the creation of handcrafted mugs bearing her name. Clearly, someone is asleep at the switch, because this baby’s birth was an occasion ripe for its own app.

As the frenzied media coverage attested, interest in the lives of the Royals has not abated at home or abroad, and an addition to their family is as good an opportunity as any to roll out some royal tech. As a celebrity infant born 15 years into the 21st century, it would make sense for the second Royal baby born in the digital age to have her own app.

Daniel Bukszpan is a New York-based freelance writer.


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