• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war

3

Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war

3

Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
TechSavings

Digit, your personal piggy bank, raises $11.3 million

By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
May 5, 2015, 12:00 PM ET
Photograph by Getty Images
Add Fortune on Google for similar content.

Between the excitement of their newfound financial independence, and juggling bills like rent, it’s no wonder that saving money is at the bottom of the priority list for young adults.

But Digit, a San Francisco-based startup, hopes to help Millennials save money by automatically doing it for them. The company said on Tuesday that it has raised $11.3 million in new funding, only three months after introducing its service.

Apps like Mint that help people better track their spending and hopefully motivate them to save money have been around for several years. Digit takes it a step further by doing most of the work.

After users link their checking accounts to the service, Digit uses algorithms to track their spending patterns and determine how much money to sneak away into a FDIC-insured savings account. From time to time, Digit sends users text messages to update them about their finances or give them the opportunity to adjust their account settings.

Since premiering three months ago, Digit has saved away more than $1 million of its users’ money weekly, and has grown its user base by 50 times, co-founder and CEO Ethan Bloch told Fortune. He declined to share user numbers as they’re still small when compared to, say, Bank of America’s millions of customers.

Digit is part of a recent influx of apps and online services aimed at young adults that are supposed to make investing easy by automating it. Another one, mobile app Acorns, invests spare change from a user’s transactions into exchange-traded funds.

Digit also plans to eventually address one of the biggest requests it’s received: to let users collect the interest from their savings. At the moment Digit keeps it all as its source of revenue. But Bloch said he wants to share it with users as soon as Digit gets legal clearance from regulators. But it’s not exactly a lot of money. A user saving $2,000 in a year is currently only forgoing 20 cents in interest, he said.

But beyond that, Digit hopes to become its users’ main point of contact for their finances and help them manage other money-related matters like investing.

And speaking of point of contact, Digit doesn’t insist on sticking to texting its users forever. In fact, the service is considering the possibility of fielding customer inquires service through messaging services like Facebook Messenger (which recently announced it will let businesses use it to talk to customers) and WhatsApp, Bloch said.

“If you look at WeChat, they’re light years ahead of us,” Bloch said of the popular messaging app in Asia through which users already connect with some of their financial services providers.

Meanwhile, Digit is considering building a basic app so that users can adjust their account settings from a phone (currently, they must sign up and change their settings from a computer). The company is also trying to refine its algorithms and improve its ability to save just the right amount for each users’ financial situation.

General Catalyst led this latest round, which brings up Digit’s total funding to $13.8 million. Baseline Ventures and Google Ventures, former Visa president Hans Morris, and other angel investors also participated in the round. Bloch founded Digit in 2013 with Michael Murray, Todd Larsen, and Chris Wilson.

For more about American spending habits, watch this Fortune video:

About the Author
By Kia Kokalitcheva
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

xi
AIChina
Xi offers AI olive branch to the world, calling for ‘symphony of global cooperation’
By Han Guan Ng, Chan Ho-Him and The Associated PressJuly 17, 2026
46 minutes ago
Alex Karp gestures
SuccessWealth
With a $15 billion net worth, Palantir CEO Alex Karp predicts he will get 20x richer from AI—but that middle-class workers will get just modest raises
By Preston ForeJuly 17, 2026
1 hour ago
The Netflix logo is displayed on a smartphone screen featuring a color gradient in the background.
Big TechCFO Daily
Netflix stock hits a 52-week low after earnings—but analysts say investors are missing the bigger picture
By Sheryl EstradaJuly 17, 2026
3 hours ago
Esther Perel speaks on stage during a panel discussion at SXSW in London.
Workplace Culturecorporate culture
Esther Perel has a warning for executives: your workforce is suffering from social atrophy and AI is making it worse 
By Sam BirchallJuly 17, 2026
4 hours ago
shelton
Commentarydisruption
Former Obama official on AI anxiety and the depression nobody remembers — and the training model that gives him hope
By Jim SheltonJuly 17, 2026
4 hours ago
Suno Ai on a phone screen with Warner Music Group's logo in the background.
Startups & VentureTerm Sheet
The VC betting $5.4 billion that Suno’s copyright wars won’t matter
By Lily Mae LazarusJuly 17, 2026
4 hours ago

Most Popular

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
2 days ago
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
By Sasha RogelbergJuly 17, 2026
9 hours ago
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
Big Tech
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
By Mia OsmonbekovJuly 16, 2026
21 hours ago
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
Politics
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
By Matthew Daly and The Associated PressJuly 16, 2026
1 day ago
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
2 days ago
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
Success
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
By Preston ForeJuly 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.