• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCloud Computing

The cloud is dead. Long live the cloud

By
Stacey Higginbotham
Stacey Higginbotham
Down Arrow Button Icon
By
Stacey Higginbotham
Stacey Higginbotham
Down Arrow Button Icon
April 22, 2015, 9:00 AM ET
block chain
Illustration by Martin Laksman for Fortune

Remember the days when everything we did on a computer started and ended with what was stored on the hard drive? That all changed with the advent of the “cloud,” the distributed network of computers that lets us stash our photos in the ether and stream our favorite TV shows on a whim. In order for our computers to communicate, they needed to connect to somewhere central. That place is the cloud.

Today we’re connecting so many different digital devices—refrigerators, cars, manufacturing equipment—that there’s a term for it: the Internet of things. There will be 26 billion Internet-connected objects by 2020, according to Gartner. Many of them will rely on the centralized cloud.

IBM (IBM) and Samsung both stand to benefit from this shift, but they question whether the centralized model is always the best approach. All those cloud computers cost money to run—and the price could exceed the revenue generated by the resulting services. If we want to affordably wire the world around us, why not let all those objects connect directly to one another?

The companies partnered to create a platform called Adept that allows, for example, a washing machine to detect its own failing part and place a service order without a direct line to the cloud. The system is built on a distributed database known as the block chain, the transactional engine that powers the bankless digital currency Bitcoin. IBM and Samsung believe that it’s a faster and more secure way to connect two physical objects. Think of it like Uber for business operations.

For now, cloud providers like Amazon (AMZN) and Microsoft (MSFT) have little to worry about. But change is in the air.

The chain gang: A trio of “block” jocks

Factom — This Austin company has developed a service for financial institutions and hospitals that will let them store their records as part of a block chain. The goal? Prevent fraud by revealing when (and by whom) a transaction was changed.

Filament — This Reno startup makes rugged sensors used by companies such as SpaceX and Amazon. But the gadgets are a Trojan horse for its real goal: building a decentralized software stack based on the block chain so that customers don’t have to rely on the cloud.

Peernova — E-commerce giant (and digital currency early adopter) Overstock.com has trusted this startup with a sizable chunk of its investment dollars. San Jose’s PeerNova has raised a total of $19 million to apply block-chain technology to data security and auditing.

… So what about bitcoin?

Even as people find more uses for Bitcoin’s underlying tech, don’t be so quick to write off the currency itself. The New York Stock Exchange has backed Coinbase’s FDIC-insured Bitcoin exchange; more are on the way. Former J.P. Morgan (JPM) bigwig Blythe Masters, who left the bank last year, has joined a Bitcoin startup. And New York now has a set of regulatory guidelines for digital currency called (what else?) BitLicense. — Daniel Roberts

This story is from the May 1, 2015 issue of Fortune magazine.

About the Author
By Stacey Higginbotham
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

iran
Middle EastMiddle East
Iran’s revenge: drones damage data centers for Amazon Web Services, reveal west’s Achilles Heel
By Kelvin Chan and The Associated PressMarch 3, 2026
6 hours ago
Photo of Jamie Siminoff
LawGoogle
Ring CEO Jamie Siminoff believes if people had more doorbell cameras, we may have already ‘solved’ the Nancy Guthrie case
By Catherina GioinoMarch 3, 2026
6 hours ago
AIIran
Trump’s strike on Iran and the new breed of AI wars mean bombs can drop faster than the speed of thought
By Jake AngeloMarch 3, 2026
8 hours ago
Illustration of ships on fire
EconomyU.S. economy
Top economist says companies are close to a ‘Cortés moment’ on AI, referencing the conquistador who burned his boats and then invaded Mexico
By Nick LichtenbergMarch 3, 2026
9 hours ago
snow
North Americasnow
AI that you can get behind: Syracuse claims snow complaints have dropped 30% since it partnered with the right GPS tech firm
By Jeff McMurray and The Associated PressMarch 3, 2026
9 hours ago
A Boston police officer uses radar to track speeding vehicles
CybersecurityAmazon
Cities join Amazon in cutting ties with license-plate reader Flock following public outcry. ‘Your privacy is totally fine,’ says Ring CEO
By Catherina GioinoMarch 3, 2026
9 hours ago

Most Popular

placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
1 day ago
placeholder alt text
Middle East
Iran’s Islamic Revolutionary Guard controls a sprawling business empire that dominates the economy
By Jason MaMarch 2, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of gold as of March 2, 2026
By Danny BakstMarch 2, 2026
2 days ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 3, 2026
By Joseph HostetlerMarch 3, 2026
14 hours ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.