Courtesy of AMC
By Colleen Kane
April 12, 2015

Don Draper and many of the other Mad Men characters are poster men and women for a phenomenon once known as the three-martini lunch. The prevalence of heavy midday drinking among execs and other white collar types took a nosedive after the business meal and entertainment tax deduction was reduced to 80% in 1987 and then to 50% in 1994.

But drinking on the job didn’t go away–it evolved.

Now: workday-drinking tends toward beer, and it often takes place at the end of the day, as a perk for longer work days. It’s happening in numerous workplaces across several industries, and one of those is still advertising.


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