The Broadsheet: March 10, 2015

Now, onto the news: Melinda Gates has a message for employers, colleges cope with an anonymous social app and some say there should have been more women on stage at yesterday’s Apple event.

EVERYONE'S TALKING

• Melinda stands up for women. "When you invest in women, you invest in the people who invest in everybody else," writes Melinda Gates. Not convinced? She lays out the big reasons to put women on the payroll in a piece for Fortune, including how hiring women helps employers develop new skills and fresh insights. We're with you, Melinda! Fortune

ALSO IN THE HEADLINES

• Pao takes the stand. Ellen Pao yesterday testified for the first time in her gender discrimination case against former employer Kleiner Perkins. She said that fellow KP partner Ajit Nazre impeded her career after she ended their affair. (Nazre hasn't appeared at the trial.) Pao also alleges that the bad behavior wasn't limited to Nazre, noting that another male partner gave her a book of erotic poems on Valentine’s Day. WSJ

• Starboard to Yahoo: "Focus!" Activist investor Starboard Value LP yesterday sent a letter to Yahoo CEO Marissa Mayer, urging the tech company to cut costs and focus on improving its core businesses. Yahoo was in coy in response, saying it maintains “an open dialogue with all of our shareholders.”  WSJ

• A "money management doyenne" passes. Elizabeth Bramwell, founding manager of Gabelli & Co.’s growth mutual fund, passed away on Saturday at age 74. Bramwell's trailblazing 45-year run on Wall Street inspired many women in the industry, although her son describes her as having "a bemused contempt" for feminism.  Bloomberg

• China cracks down. China detained at least 10 feminist activists who supposedly had planned to post leaflets about sexual harassment, as part of International Women's Day. As of Monday, five were still in police custody. The Guardian

• NBC News nightmare. Looks like the Brian Williams scandal caused plenty of collateral damage. New York Magazine has the juicy inside scoop on how NBC News president Deborah Turness and just-removed news group chair Patricia Fili-Krushel tried to turn around a slew of problems at the network, only to get taken down by Williams' tall tales. NY Mag

• Watching... for women. While it was a treat to see Christy Turlington Burns grace the stage during yesterday's Apple event, many were hoping to see more women up alongside CEO Tim Cook. The Twitterverse, never shy, didn't hesitate to let him know what it thought.

• Does Warren have a shot? The Upshot compares a possible Elizabeth Warren candidacy to the one run by Barack Obama back in 2007. The Times conclusion? Without the support enjoyed by Obama--or the established frontrunner status of Hillary Clinton--Warren is a very long shot.  New York Times

• MOVERS AND SHAKERS: Susanne D. Lyons, former chief marketing officer of Visa USA, has been appointed to the board of Hercules Technology Growth Capital. Jillian Griffith joins private equity firm Clayton, Dubilier & Rice as COO. Previously, Griffiths was a partner at PricewaterhouseCoopers,

IN CASE YOU MISSED IT

• Stop the violence. According to a new U.N. report, roughly 35% of women worldwide have experienced physical violence in their lifetime. The social and economic costs are staggering. New York Times

• Celebs invest in fitness. Fronting a lifestyle brand is so over. For female celebrities, athletic wear--or "athleisure"--is the new hot business venture. Kate Hudson, Carrie Underwood and Brooke Burke-Charvet all have launched their own lines, while Beyoncé reportedly will debut a fitness line with Topshop soon. Fortune

• The other Big Bang effect? Stereotypes about computer scientists are getting worse, writes MaryAnne Egan, a CS professor at Siena College. Egan blames nerdy portrayals in TV and movies, as well as schools that don't expose students to coding early on. Quartz

• App Abuse.Yik Yak is the latest mobile messaging app to take off on campuses across the nation. The problem? Yik Yak allows for anonymous posts, even when the content is abusive or demeaning. “[The app] is being increasingly used by young people in a really intimidating and destructive way,” says Danielle Keats Citron, author of “Hate Crimes in Cyberspace." New York Times

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ON MY RADAR

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QUOTE

There has never been a better time in history to be born female.

Hillary Clinton, speaking at a Clinton Global Foundation event in New York City