Photograph by Jeff Haynes — Reuters
By Benjamin Snyder
March 5, 2015

Delta’s latest 60-second spot tugs at the heart strings. In the ad, which was created by Wieden + Kennedy New York, a businessman is shown as world-weary from travel. Nothing’s goes right: His hotel key won’t work. The food is strange. He misses his family. He gets lost. It goes on and on. And then he boards his Delta flight home…

Delta’s latest advertising campaign comes a little over a month after the company reported Q4 earnings on Jan. 20. Operating revenue increased 6%, or $571, year-over-year, according to the company in an earnings release. Like others in the airline industry, Delta is benefiting from the lower fuel costs. Delta’s CEO, Richard Anderson, highlighted that in a December statement:

As we begin 2015, we have a significant opportunity from lower fuel prices, which will drive more than $2 billion in fuel savings over 2014. Through our capacity discipline, pricing our product to demand, and the fuel savings, we expect to drive double-digit earnings growth, along with increased free cash flow and a higher return on invested capital in the upcoming year.”

Delta’s president, Ed Bastian, said the company gained “headwinds from the stronger dollar and lower fuel prices” in a statement.

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