By Reuters
February 26, 2015

(REUTERS) — Viacom’s (VIA) Nickelodeon unveiled on Wednesday a paid streaming service for children called Noggin that will launch on March 5 for $5.99 a month.

The mobile subscription service will be available for Apple’s (AAPL) iPhone, iPad and iPod touch devices.

Aimed at pre-school aged children, the advertising-free app will feature shows such as Blue’s Clues, Little Bear and Miss Spider’s Sunny Patch Friends. It will also include music and educational videos.

Noggin serves as a complement to the Nick Jr. app, which features live streaming video as well as on-demand episodes that are available with a paid-TV subscription.

Nickelodeon said it is in discussions with pay-TV distributors about offering Noggin as a premium complement to its authenticated subscribers.

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