• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history

1

CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
Business

5 tips for making your next big business decision

By
Entrepreneur
Entrepreneur
Down Arrow Button Icon
By
Entrepreneur
Entrepreneur
Down Arrow Button Icon
February 6, 2015, 3:00 PM ET
<h1>2. Fleecing the customer</h1>
Remember the bad old days when new car buyers got hit with hidden fees at closings or were coerced into after-market products they didn't need like fabric stain coatings? Well, a dealer group in Dayton, Ohio seems to have revived the practice. According to <em>Automotive News</em>, the Jeff Schmitt Auto Group has been accused of using a "five-finger close" to cover up extra charges on sales contracts and telling finance customers that they were required to buy rust-proofing, service contracts, and other expensive add-ons. Owner Jeff Schmitt says only "a very small number of customers" may have been aggrieved, but his company's activities have caught the attention of the Ohio attorney general's office.
<h1>2. Fleecing the customer</h1> Remember the bad old days when new car buyers got hit with hidden fees at closings or were coerced into after-market products they didn't need like fabric stain coatings? Well, a dealer group in Dayton, Ohio seems to have revived the practice. According to <em>Automotive News</em>, the Jeff Schmitt Auto Group has been accused of using a "five-finger close" to cover up extra charges on sales contracts and telling finance customers that they were required to buy rust-proofing, service contracts, and other expensive add-ons. Owner Jeff Schmitt says only "a very small number of customers" may have been aggrieved, but his company's activities have caught the attention of the Ohio attorney general's office. Photograph by Getty Images

This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

By Jeff Boss, Entrepreneur.com

Leadership in any capacity requires a laser-like focus, complete awareness of the problem set, and a willingness to “move the needle” when faced with uncertainty. Leaders must, at any point, be willing to make a split-second decision with potentially long-lasting and profound impacts.

The challenge, though, is that not every leader is willing to make such decisions for fear of it being considered “wrong.” They think that once a decision is made it is interminable and irreversible, and that adapting down the road isn’t an option or, even worse, they’ll be fired for being decisive.

What’s wrong with this notion? Plenty. Here are five criteria to consider when making your next big decision:

1. The purpose of the decision

In the military, there was (and still is) a pecking order of priority upon which decisions are based. The mission always came first, followed by what would serve the team, and finally, what would serve the individual. The individual always comes last because he or she was always the smallest link in the organizational chain. Playing to self-interest serves little purpose, and that’s not what a team or an organization is about.

2. Wrong is never permanent

Well, “never” is a strong word, but you get the idea. I’ve said before that failure is only determined by where you choose to stop, and it also depends on how that particular problem is perceived. The higher one ascends within an organization. For example, the same problem that appears tricky at one level may not necessarily be the right one to solve for at another. Seek as many viewpoints as you can to enhance your understanding of the situation.

3. Timeline to execution

There are internal and external influences that shape the feasibility of execution along a given timeline. Internal influences refer to the competency of you and your team to execute the decision in the time allotted, whereas external influences signify the driving forces that impact the deadline that you have no control over, such as weather, the economy or market demand.

You want to ask yourself two questions. First, “Is now the right time to decide?” If the answer is yes, then your next question is, “Am I capable of executing the decision?” If the answer is no then ask “why?”

4. Known unknowns and unknown unknowns

These are the constraints surrounding the execution of your decisions.

A known unknown is when you realize a specific intangible exists but can’t quantify how much, such as traffic (if you live in Los Angeles you know exactly what I’m talking about). For instance, you’re aware that rush hour in LA never really has an end point, so it could take you anywhere from 20 minutes to two hours to travel from A to B. The point is, you know that uncertainty exists but don’t know how much.

Unknown unknowns are when Murphy likes to throw another wrench in the mix that you simply can’t plan for, such as (continuing with the traffic example) a vehicle accident or engine breakdown.

Try to identify all constraints as best you can so you know how to align them towards the purpose of your decision.

5. Resource accessibility

If at first you don’t succeed, try, try again. The result of any effort will depend in part on the resources used to execute it, so be sure to identify not only the primary resources available but also secondary ones, too. Every decision should have a contingency plan for when those unknown unknowns arise and deem your primary course of action obsolete.

Decision-making can paralyze you if you’re not prepared. Tackle your next major dilemma using the aforementioned considerations and feel better about the decisions you come to.

Watch more career tips from Fortune’s video team:

About the Author
By Entrepreneur
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Can unions power the AI economy? AFL-CIO’s Liz Shuler thinks so
NewslettersCEO Daily
Can unions power the AI economy? AFL-CIO’s Liz Shuler thinks so
By Diane BradyJune 5, 2026
55 minutes ago
Elon Musk stares
Personal FinanceMarkets
The S&P 500 will initially exclude SpaceX but Elon Musk is coming for your retirement savings anyway
By Jim EdwardsJune 5, 2026
57 minutes ago
Trae Stephens touches his chin while speaking
Startups & VentureTerm Sheet
Anduril’s Trae Stephens says defense tech is headed for a shakeout
By Lily Mae LazarusJune 5, 2026
1 hour ago
Today’s top high-yield savings rates: Up to 5.00% on June 5, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on June 5, 2026
By Glen Luke FlanaganJune 5, 2026
1 hour ago
Top CD rates today, June 5, 2026: Lock in up to up to 4.30%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, June 5, 2026: Lock in up to up to 4.30%
By Glen Luke FlanaganJune 5, 2026
1 hour ago
Anthropic co-founder Jack Clark in Seoul on May 22, 2024. (Photo: Anthony Wallace/AFP/Getty Images)
NewslettersFortune Tech
Anthropic: Self-improving AI systems may pose societal risks
By Andrew NuscaJune 5, 2026
2 hours ago

Most Popular

CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
Success
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
By Orianna Rosa RoyleJune 4, 2026
1 day ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
2 days ago
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
Startups & Venture
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
By Shawn TullyJune 4, 2026
1 day ago
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
Economy
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
By Nick LichtenbergJune 4, 2026
20 hours ago
Current price of oil as of June 4, 2026
Personal Finance
Current price of oil as of June 4, 2026
By Joseph HostetlerJune 4, 2026
22 hours ago
Teens are up against the worst summer job market in nearly 80 years—they’re fighting against hundreds to work at ice cream shops and swimming pools
Success
Teens are up against the worst summer job market in nearly 80 years—they’re fighting against hundreds to work at ice cream shops and swimming pools
By Emma BurleighJune 2, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.