• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The consequence of California’s severe drought: higher wine prices

By
Mark Koba
Mark Koba
Down Arrow Button Icon
By
Mark Koba
Mark Koba
Down Arrow Button Icon
February 3, 2015, 6:00 AM ET
New Laws California
In this Feb. 4 2014 file photo, a warning buoy sits on the dry, cracked bed of Lake Mendocino near Ukiah, California.Photograph by Rich Pedroncelli — AP

The drought in California is heading into its fourth year with no end in sight. The situation has gotten so bad, experts say it’s the area’s worst drought in 1,200 years.

Even President Obama gave reference to drought conditions in his recent State of the Union Speech.

Winter months have dumped much needed rainfall in the state, but 98 percent of California remains in drought, with 32 percent in extreme drought conditions. And it would take a whole lot of rain to ease the pain. It’s estimated that California would need some 11 trillion gallons of water to eliminate the drought conditions.

As surface and groundwater supplies dry up, the lack of rainfall is taking an economic toll. Last year, more than 99 percent of California’s $43 billion agricultural sector experienced severe, extreme, or exceptional drought.

That translated into costing the state’s agriculture sector around $1.5 billion in losses from unplowed fields, dead livestock, worker layoffs, and rising costs of water.

While December and January’s rainfall brought some hope, the outlook remains bleak, said Scott Rawlins, director of regulatory and government affairs at Wilbur-Ellis, a distributor and marketer of agriculture products.

“Going into 2015 I think things are better because of the recent rains, but we’re a long way from being out of the woods on the drought,” Rawlins said.

“We had half a million acres of unplanted crops because of the drought, and with California producing so much of the nation’s fruits and vegetables, I think we’ll face shortages of those products,” Rawlins explained.

Where are the higher prices?

California farmers produce half of the nation’s fruits and vegetables, and most of its high-value crops such as broccoli, tomatoes and artichokes. So it would seem logical that as the drought bakes the Golden State, food prices would naturally rise as hundreds of thousands of farm acres lay fallow.

But imports of fruits and vegetables along with the nation’s agriculture industry have helped American consumers mostly dodge the higher food prices, said James Booker, professor and department chairperson of economics at Siena College.

“The U.S. is a geographically diverse nation, with different producing regions frequently experiencing very different weather conditions,” Booker explained. “Coupled with our food supply being increasingly globalized, these two factors continue to work to limit impacts of weather and rainfall on total food production and costs.”

“Food inflation was around historical averages for 2014, coming in at 2.25 percent to 3.25 percent,” said Umar Sheikh, a food industry expert from Euler Hermes, a provider of trade credit insurance.

“Some specific items, such as beef and pork, saw considerably higher prices, though that was largely due to disease in pigs in other parts of the country and a very low cattle population across the nation,” Sheikh added.

However, the global interplay of agriculture works both ways. A study from Canada’s province of British Columbia said the drought in California could have pushed up prices of fruits and vegetables there by 34 percent by the end of 2014 due to lower supplies imported from the state.

There could be more shortages with rising prices ahead as nearly 25 percent of California’s $5 billion rice crop for 2014 is likely lost due to lack of water, say experts.

And one of California’s signature products, wine, will see price increases in the coming months said Rowan Gormley, founder of California based NakedWine, an online wine retailer.

“The scarcity of water will likely push up prices for wines, especially some of the cheaper ones,” Gormley said.

Combating the Drought

There’s no shortage of misery for many California residents. Moisture reductions have led to mandatory limits in several counties on watering lawns, washing cars, available drinking water and fights over who owns groundwater supplies in the state’s messy water right laws. Farmers and residents have seen their water bills go up.

And the unemployment in the state’s agriculture industry has forced many local towns to the financial edge, say experts.

“Parts of California, like the Central Valley, Low Desert, and Central Coast, have already been impacted, with more people needing welfare, food banks, and other support,” said Milt McGiffen, a crop specialist at the University of California, Riverside.

“We are already seeing more government programs and charities reaching out to help, “ McGiffen said.

Some farmers have said if the state doesn’t get rain this year, they could be forced out of business.

There are even reports of water theft through the diversion of water sources or out and out pumping of water from fire hydrants.

Meanwhile, conservation efforts to reduce water usage have had limited affect. To beef them up, the state imposed a 20 percent reduction usage goal by 2020.

In 2014, the U.S. Department of Agriculture began a program to provide up to $100 million in livestock disaster assistance, and an additional $10 million for water conservation.

And last November, California voters approved a $7.2 billion dollar bond issue to fund various state water projects over the next decade.

But more could be done now, said Jeff Lipton, marketing director for California based WaterSmart, a software company that develops water monitoring solutions.

“People chronically underestimate their water consumption by a factor of at least two,” said Lipton. “This leads people to undervalue changes in behavior that can have a dramatic impact on water-use efficiency.”

What Lies Ahead

Beyond conservation, most experts say it’s a matter of hoping for the best and praying for rain.

But droughts are nothing new to California and other parts of the Southwest United States, and more are likely to come after this one ends. Solving the ongoing crisis then becomes one of thinking ahead, said UCR’s McGiffen.

“The real 900-pound gorilla in the room is population growth,” McGiffen said. “As long as we keep increasing population and do not come up with a big breakthrough to produce more water, the problem will get worse.”

About the Author
By Mark Koba
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

PoliticsGavin Newsom
Newsom pleads with U.S. allies in Europe to see Trump as temporary
By Maria Paula Mijares Torres and BloombergFebruary 14, 2026
4 hours ago
PoliticsUkraine invasion
China expanding aid for Russia’s war, Western officials say
By Alex Wickham, Alberto Nardelli, Colum Murphy and BloombergFebruary 14, 2026
5 hours ago
Economybeef
America’s vanishing cattle herd drives 15% price hikes for beef
By Enda Curran, Ilena Peng and BloombergFebruary 14, 2026
5 hours ago
PoliticsMilitary
Trump’s Caribbean surge nears $3 billion price tag so far
By Jamie Tarabay, Roxana Tiron and BloombergFebruary 14, 2026
5 hours ago
LawDonald Trump
Golfers sue over Trump’s overhaul of 100-year-old public course so it doesn’t become ‘another private playground for the privileged and powerful’
By Safiyah Riddle and The Associated PressFebruary 14, 2026
5 hours ago
AIProductivity
AI is everywhere except in the data, suggesting it will enhance labor in some sectors rather than replace workers in all sectors, top economist says
By Jason MaFebruary 14, 2026
6 hours ago

Most Popular

placeholder alt text
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloFebruary 13, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott says her college roommate loaned her $1,000 so she wouldn't have to drop out—and is now inspiring her to give away billions
By Sydney LakeFebruary 14, 2026
16 hours ago
placeholder alt text
Economy
Some folks on Wall Street think yesterday’s U.S. jobs number is ‘implausible’ and thus due for a downward correction
By Jim EdwardsFebruary 12, 2026
3 days ago
placeholder alt text
Big Tech
Analog-obsessed Gen Zers are buying $40 app blockers to limit their social media use and take a break from the ‘slot machine in your pocket’
By Marco Quiroz-GutierrezFebruary 13, 2026
1 day ago
placeholder alt text
Personal Finance
Every U.S. Olympian was promised a $200,000 payout, but how much they actually keep depends on where they live
By Jacqueline MunisFebruary 11, 2026
3 days ago
placeholder alt text
Commentary
Something big is happening in AI — and most people will be blindsided
By Matt ShumerFebruary 11, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.