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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

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Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

Amazon’s newest delivery service: office e-mail

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
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By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
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January 28, 2015, 1:58 PM ET
Amazon.com Illustrations Ahead Of Earnings Figures
The Amazon.com Inc. Prime logo is displayed on a computer screen for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, April 23, 2014. Amazon.com Inc. is scheduled to release earnings figures on April 24. Photographer: Daniel Acker/Bloomberg via Getty ImagesPhotograph by Daniel Acker — Bloomberg/Getty Images
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Amazon.com has got another delivery service in mind: helping shuffle your office e-mail messages.

The e-commerce giant is expected to announce an e-mail and electronic calendar service called WorkMail, according to The Wall Street Journal, which claims the service would directly compete with a corporate e-mail market largely controlled by Microsoft (MSFT) and to a lesser extent, Google (GOOG).

The Journal reports that Amazon’s pitch to clients will focus on simplicity of use and security. It will offer WorkMail to companies at a monthly cost of $4 for each email inbox on WorkMail, a price range similar to what is offered by Microsoft’s 365 service and Google Apps for Business, WSJ reported.

Amazon (AMZN) wasn’t immediately available to comment on the initiative. It is the company’s latest effort to move beyond the traditional e-commerce business and become a more expansive Web behemoth. Amazon’s hardware initiatives include tablets, e-readers and smartphones, while the company also has a cloud storage service and streaming platforms, among other tech offerings.

Corporate e-mails generate a majority of e-mail traffic, and in 2014 they accounted for over 108.7 billion e-mails sent and received each day, according to technology research firm Radicati Group. Meanwhile, the firm projected the number of worldwide e-mail accounts will climb from over 4.1 billion accounts last year to 5.2 billion by the end of 2018.
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About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

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