• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

3

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

3

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
The Cloud Series

Citrix chairman joins cloud financials pioneer as CEO

By
Heather Clancy
Heather Clancy
Down Arrow Button Icon
By
Heather Clancy
Heather Clancy
Down Arrow Button Icon
January 13, 2015, 9:14 AM ET
Adaptive Insights CEO Tom Bogan
Adaptive Insights CEO Tom BoganCourtesy of Adaptive Insights

Can Adaptive Insights be as disruptive to the stodgy corporate financial planning process as Salesforce has been for customer relationship management?

Citrix (CTXS) chairman Tom Bogan (a former CFO) thinks so, and he’s signing on as CEO at the end of January to steer the company’s next phase of growth. “I believe Adaptive is a really unique opportunity,” he told Fortune in a briefing about his appointment. “I was open to looking for a high-growth [software as a service] business that could be transformational.”

Adaptive Insights plays in a specialized category of the business intelligence market dubbed “corporate performance management.” Its software is used actively by more than 2,500 companies—including Coca-Cola, Yamaha, Bridgestone, and newly public big data companies Hortonworks and New Relic—for budgeting, forecasting and understanding potential results.

“We help CFOs better manage the business, to understand the path of what has happened and then use that information to project forward,” said Rob Hull, founder and chairman of Adaptive Insights, which is located in Palo Alto, Calif.

That task today is typically managed by juggling spreadsheets (the most likely scenario) or with legacy software applications from the likes of Business Objects, Cognos, Hyperion, or Prophix. Adaptive Insights touts a renewal rate of more than 100% for the past 12 months, plus bookings grew more than 50% during the same period. It also is fond of citing this statistic: it has more customers that all the other emerging cloud companies in this category. Notable players (based strictly on money raised) include Anaplan, Host Analytics, and Tidemark.

As you might expect, Bogan will spend his first 90 days meeting with customers and employees to refine his priorities. “At Bessemer [Venture Partners], we’ve evaluated thousands of cloud businesses over the years,” said partner Byron Deeter, who holds a board position. “Adaptive Insights embodies all the ingredients of a hot cloud company: hyper-growth, product innovation, and a very satisfied (and fast-growing) customers base. With Tom Bogan at the helm, their future shines even brighter).

Bogan, currently based in Boston but relocating soon, was formerly the president and COO of Rational Software, which grew to $750 million in an annual revenue before it was snapped up by IBM (IBM).

So far, Adaptive Insights has raised more than $100 million in private equity from investors including ONSET Ventures, Norwest Venture Partners, Information Venture Partners, Bessemer, Cardinal Venture Capital, and Monitor Ventures. Bogan is mum on the company’s initial public offering dreams, saying there’s no specific timeline. “Right now, we’re focused on a culture of customer success,” he said.

This item first appeared in the Jan. 13 edition of Data Sheet, Fortune’s daily newsletter on the business of technology. Sign up here.

About the Author
By Heather Clancy
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Alaska’s oil revival sparks a new energy rush Into the Arctic
EnergyOil
Alaska’s oil revival sparks a new energy rush Into the Arctic
By Jennifer A. Dlouhy and BloombergMay 24, 2026
1 hour ago
Trump says ‘don’t listen to the losers’ after fellow Republicans warn he’s about to make a disastrous mistake with Iran ceasefire deal
PoliticsIran
Trump says ‘don’t listen to the losers’ after fellow Republicans warn he’s about to make a disastrous mistake with Iran ceasefire deal
By Darlene Superville, Matthew Daly and The Associated PressMay 24, 2026
2 hours ago
SpaceX stock is about to join this growing constellation of public companies building a space-based economy
Investingspace
SpaceX stock is about to join this growing constellation of public companies building a space-based economy
By Jason MaMay 24, 2026
2 hours ago
The more generous U.S. ceasefire terms are, the more suspicious Iran becomes they’re a ruse for another attack, expert says
PoliticsIran
The more generous U.S. ceasefire terms are, the more suspicious Iran becomes they’re a ruse for another attack, expert says
By Jason MaMay 24, 2026
5 hours ago
f
Energyfraud
Nonprofit fraud isn’t surging. Enforcement is
By Sarah Webber and The ConversationMay 24, 2026
7 hours ago
r
HealthHealth
The quiet $8 billion crisis: long COVID costs keep rising as Washington looks away
By Bruce Y. Lee, Hannah Dimmick and The ConversationMay 24, 2026
7 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
3 days ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
2 days ago
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
Success
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
By Preston ForeMay 22, 2026
2 days ago
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
Lifestyle
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 24, 2026
10 hours ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
5 days ago
Inside the 'stealth wealth' playbook: How Silicon Valley's elite buy multimillion-dollar mansions without leaving a paper trail
Real Estate
Inside the 'stealth wealth' playbook: How Silicon Valley's elite buy multimillion-dollar mansions without leaving a paper trail
By Sydney LakeMay 24, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.