• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Shape the Future

How to foster innovation, according to six technologists

By
Andrew Nusca
Andrew Nusca
,
Kevin Kelleher
Kevin Kelleher
,
Matt McCue
Matt McCue
,
Daniel Roberts
Daniel Roberts
, and
Miguel Helft
Miguel Helft
Down Arrow Button Icon
By
Andrew Nusca
Andrew Nusca
,
Kevin Kelleher
Kevin Kelleher
,
Matt McCue
Matt McCue
,
Daniel Roberts
Daniel Roberts
, and
Miguel Helft
Miguel Helft
Down Arrow Button Icon
December 29, 2014, 8:27 AM ET
Danielle Fong, chief scientist, Lightsail Energy

Jenny Lawton, CEO, MakerBot

“I’ve talked with businesses who’ve used 3-D printing just to bring in the concept of thinking differently. To bring teams together to solve problems differently where they can have a virtual concept and make it physical. Just to change the way that the company works.” —As told to Andrew Nusca

Meredith Perry, CEO, uBeam

“When you fail five times but you take tiny steps forward each time, it keeps you going.” —As told to Daniel Roberts

Martin Fink, Director, HP Labs

“Invention is not something that you can program, predict, or dictate. Disruptive innovations tend to be ideas that come from specific engineers, in some cases in the strangest of ways.” —As told to Kevin Kelleher

Astro Teller, Captain of Moonshots, Google X

“What’s important that we be not treading the same ground that other people have tread before. Because thinking that we are going to be smarter or better resourced or work harder than people who have come before us is just not a good bet.” —As told to Miguel Helft

Gurjeet Singh, CEO, Ayasdi

“The people who come to work for a startup are adventurous. They want to take risks. Putting creative people in uncharted territory is pretty much the best thing you can do for them.” —As told to Andrew Nusca

Danielle Fong, Chief Scientist, Lightsail Energy

“I find great inspiration in stories of inventors past, like the Wright brothers, Thomas Edison and Nikola Tesla, Ada Lovelace, Hedy Lamarr, Paul MacCready.” —As told to Matt McCue

This story is from the January 2015 issue of Fortune.

For more stories from our Shape the Future package, click here.

About the Authors
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm and author of Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon
By Kevin Kelleher
See full bioRight Arrow Button Icon
By Matt McCue
See full bioRight Arrow Button Icon
By Daniel Roberts
See full bioRight Arrow Button Icon
By Miguel Helft
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

RetailFortune 500
The man who fixed Walmart’s grocery was just appointed CEO of Kroger’s
By Phil WahbaFebruary 9, 2026
11 minutes ago
Musk stands in front of a flag in the Oval Office
C-SuiteElon Musk
‘Don’t look at the résumé’: Elon Musk admits he’s ‘fallen prey’ to flashy credentials but says conversation matters most when hiring
By Jacqueline MunisFebruary 9, 2026
12 minutes ago
amodei
AIAdvertising
Scott Galloway on why that Anthropic Super Bowl ad got under Sam Altman’s skin and exposed ‘therapy’ as the AI use case
By Nick LichtenbergFebruary 9, 2026
23 minutes ago
journalists
CommentaryMedia
I’m a war gamer for the Navy and I know why you don’t trust the media anymore. It’s fighting yesterday’s battles
By Charles Edward Gehrke and The ConversationFebruary 9, 2026
32 minutes ago
Allen
C-SuiteSports
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
34 minutes ago
take off
InvestingMarkets
Why you shouldn’t worry about AI eating the stock market, top analyst says. The U.S. economy is ‘about to take off’
By Nick LichtenbergFebruary 9, 2026
1 hour ago

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
23 hours ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
8 hours ago
placeholder alt text
Commentary
We studied 70 countries' economic data for the last 60 years and something big about market crashes changed 25 years ago
By Josh Ederington, Jenny Minier and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.