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Leadershipexecutive read

5 new books to read in 2015

By
Shalene Gupta
Shalene Gupta
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By
Shalene Gupta
Shalene Gupta
Down Arrow Button Icon
December 4, 2014, 7:39 AM ET

Zillow Talk: The New Rules of Real Estate

by Spencer Rascoff and Stan Humphries

The team behind the leading real estate website and home-finding app explains how the real estate game has changed over the past five years. Rascoff and Humphries, Zillow’s CEO and its chief economist, pre­sent a new manual to navigate the data-driven, technological field of home selling, and offer tons of advice, such as why it’s better to remodel your bathroom than your kitchen, why you should never list your house for $444,000, and how putting the word “cute” in your listing could cost you thousands of dollars.

Grand Central Publishing; Jan. 27

Pauline Frederick Reporting: A Pioneering Broadcaster Covers the Cold War

by Marilyn S. Greenwald

Long before Barbara Walters and Diane Sawyer appeared on TV, Pauline Frederick pioneered the role of women in broadcasting in 1949 when she became the first woman to serve as a network news correspondent. Greenwald’s biography explores the section of Frederick’s 50-year career in which she covered the Cuban missile crisis, interviewed Fidel Castro, reported on the Nuremberg trials, and was the first woman to moderate a presidential debate.

Potomac Books; Jan. 1

 

How to Fly a Horse: The Secret History of Creation, Invention, and Discovery

by Kevin Ashton

Ashton, an MIT professor and a former brand manager for Procter & Gamble, is famous for coining the term “Internet of things” and for develop­ing Belkin’s home-automation system. In his new book, he examines the secrets behind some of history’s greatest inventions, from the discovery of DNA messaging in a crystallography laboratory to the Wright brothers in their bicycle shop as they set out to “fly a horse,” and illustrates how all successful innovators overcame resistance.

Doubleday; Jan. 20

Irrational Exuberance: Revised and Expanded Third Edition

by Robert J. Shiller

If you still haven’t read it, now is the time. Nobel Prize–winning economist Shiller updates his legendary alarm, which explains the forces that move markets and was originally written in the midst of the first dotcom bubble. A revised edition in 2005 also correctly predicted the implosion of the housing market, and now in a new hardcover update, he cautions that investors are ­going hog-wild again, this time with high stock and bond prices.

Princeton University Press; Jan. 25

The Logic of the Market: An Insider’s View of Chinese Economic Reform

by Weiying Zhang;  translated by Matthew Dale

A bestseller in China after its original publication in 2010, this new English-language translation finally debuts in the U.S.  A series of essays by China’s top economist and former head of the Guanghua School of Management at Peking University explore China’s markets and their potential for development by embracing free-market economic policies—which Weiying says also demonstrates the Chinese proverb “Benefit yourself by benefiting others.”

Cato Institute; Jan. 16

This story is from the December 22, 2014 issue of Fortune.

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By Shalene Gupta
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