• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadershipexecutive read

5 new books to read in 2015

By
Shalene Gupta
Shalene Gupta
Down Arrow Button Icon
By
Shalene Gupta
Shalene Gupta
Down Arrow Button Icon
December 4, 2014, 7:39 AM ET

Zillow Talk: The New Rules of Real Estate

by Spencer Rascoff and Stan Humphries

The team behind the leading real estate website and home-finding app explains how the real estate game has changed over the past five years. Rascoff and Humphries, Zillow’s CEO and its chief economist, pre­sent a new manual to navigate the data-driven, technological field of home selling, and offer tons of advice, such as why it’s better to remodel your bathroom than your kitchen, why you should never list your house for $444,000, and how putting the word “cute” in your listing could cost you thousands of dollars.

Grand Central Publishing; Jan. 27

Pauline Frederick Reporting: A Pioneering Broadcaster Covers the Cold War

by Marilyn S. Greenwald

Long before Barbara Walters and Diane Sawyer appeared on TV, Pauline Frederick pioneered the role of women in broadcasting in 1949 when she became the first woman to serve as a network news correspondent. Greenwald’s biography explores the section of Frederick’s 50-year career in which she covered the Cuban missile crisis, interviewed Fidel Castro, reported on the Nuremberg trials, and was the first woman to moderate a presidential debate.

Potomac Books; Jan. 1

 

How to Fly a Horse: The Secret History of Creation, Invention, and Discovery

by Kevin Ashton

Ashton, an MIT professor and a former brand manager for Procter & Gamble, is famous for coining the term “Internet of things” and for develop­ing Belkin’s home-automation system. In his new book, he examines the secrets behind some of history’s greatest inventions, from the discovery of DNA messaging in a crystallography laboratory to the Wright brothers in their bicycle shop as they set out to “fly a horse,” and illustrates how all successful innovators overcame resistance.

Doubleday; Jan. 20

Irrational Exuberance: Revised and Expanded Third Edition

by Robert J. Shiller

If you still haven’t read it, now is the time. Nobel Prize–winning economist Shiller updates his legendary alarm, which explains the forces that move markets and was originally written in the midst of the first dotcom bubble. A revised edition in 2005 also correctly predicted the implosion of the housing market, and now in a new hardcover update, he cautions that investors are ­going hog-wild again, this time with high stock and bond prices.

Princeton University Press; Jan. 25

The Logic of the Market: An Insider’s View of Chinese Economic Reform

by Weiying Zhang;  translated by Matthew Dale

A bestseller in China after its original publication in 2010, this new English-language translation finally debuts in the U.S.  A series of essays by China’s top economist and former head of the Guanghua School of Management at Peking University explore China’s markets and their potential for development by embracing free-market economic policies—which Weiying says also demonstrates the Chinese proverb “Benefit yourself by benefiting others.”

Cato Institute; Jan. 16

This story is from the December 22, 2014 issue of Fortune.

About the Author
By Shalene Gupta
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

erik
Future of WorkRobots
Top AI economist who found ‘significant and disproportionate impact’ on entry-level jobs finds link between robots and minimum wage hikes
By Nick LichtenbergMarch 4, 2026
3 hours ago
teresa
EconomyRetirement
This ‘retirement nerd’ at the uber-liberal New School teamed with Trump’s economy guru to reinvent the 401(k)
By Jacqueline MunisMarch 4, 2026
4 hours ago
kids on phones
Arts & EntertainmentSocial Media
Meet the social media CEO who won’t let his own kids on social media: ‘Parents are oblivious to the world’
By Jake AngeloMarch 4, 2026
7 hours ago
NewslettersCIO Intelligence
Lenovo’s CIO says patience is a virtue in AI investing, but the clock is ticking
By John KellMarch 4, 2026
8 hours ago
Teacher with her hands on her head
SuccessCareers
The average American teacher makes $72,000, but one in three are so broke they’re taking on side hustles like Uber driving
By Preston ForeMarch 4, 2026
8 hours ago
Dara Khosrowshahi, chief executive officer of Uber Technologies
Successwork-life balance
Uber CEO says his ‘really demanding’ work culture includes expecting employees to answer his emails over the weekend: ‘Don’t come here if you want to coast’
By Emma BurleighMarch 4, 2026
8 hours ago

Most Popular

placeholder alt text
Health
Palantir and other tech companies are stocking offices with tobacco products to increase worker productivity
By Catherina GioinoMarch 4, 2026
17 hours ago
placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
2 days ago
placeholder alt text
Cybersecurity
Cities join Amazon in cutting ties with license-plate reader Flock following Ring's Super Bowl ad—that Flock 'didn't have anything to do with'
By Catherina GioinoMarch 3, 2026
1 day ago
placeholder alt text
Real Estate
Meet a burned out 28-year-old who pays $168 a month in China's faux Venice to retire early from her Shanghai finance gig
By Albee Zhang and The Associated PressMarch 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of March 3, 2026
By Danny BakstMarch 3, 2026
1 day ago
placeholder alt text
Middle East
Iran’s Islamic Revolutionary Guard controls a sprawling business empire that dominates the economy
By Jason MaMarch 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.