Photograph by Darren Hauck — Getty Images
By John Kell
November 24, 2014

Each holiday season, liquor companies celebrate the most festive time of the year with a batch of unique, unusual, and sometimes luxurious alcoholic concoctions.

What’s new in 2014? There’s a gingerbread spice-flavored liqueur, a kit to make the perfect in-flight old fashioned cocktail, and a decades-old cognac. And it isn’t just about the liquor in the bottle. Spirits companies are hoping to entice holiday shoppers with limited edition kits and seasonal labeling — even though the actual product stays the same. Another popular strategy: pairing bottles with complementary gifts, such as cocktail shakers, glassware, or bottle stoppers.

The Distilled Spirits Council of the United States estimates that about 40% of the industry’s $66 billion in retail sales occur in the final three months of the year, a spike that is usually attributed to gift giving and holiday parties.

Here are 11 new gift ideas for the adults on your shopping list.


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