• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Manufacturing

How GE generates $1 billion from data

By
Heather Clancy
Heather Clancy
Down Arrow Button Icon
By
Heather Clancy
Heather Clancy
Down Arrow Button Icon
October 10, 2014, 4:16 PM ET
GE CEO Jeff Immelt at the 2013 Fortune Global Forum.
GE CEO Jeff Immelt at the 2013 Fortune Global Forum.Stuart Isett/Fortune Global Forum

The square, squat robot scuttles across the stage on command, pausing next to a massive model depicting a locomotive engine.

Its sensors probe the surroundings, collecting and analyzing temperatures. Detecting an unusually high reading, it calls for help from a field service agent. When his human colleague arrives, the robot sends its report to his smart eyeglasses, offering step-by-step repair instructions it downloaded from a cloud database.

Meet the “Guardian,” a new breed of service robot known as an autonomous ground vehicle envisioned by General Electric’s intelligent systems research laboratory.

The demonstration scenario shared during a New York briefing suggests a future in which robots handle dull, dirty and dangerous work across a range of health care, manufacturing and field service applications while humans handle duties requiring more advanced cognitive and fine-motor skills.

For GE (GE), this is the next phase of the “Industrial Internet,” its in-house phrase for what others call the Internet of things—the ever-growing collection of connected devices “talking” to businesses with valuable data.

This phenomenon is worth an estimated $1 billion in incremental revenue for the company this year alone, mostly in the form of advanced asset performance management services, according to GE’s top executive. (GE’s services group generates $45 billion annually.) Last year, the strategy inspired GE’s $105 million investment in Pivotal, a data analytics company spun out from EMC.

“If you went to bed last night as an industrial company, you’re going to wake up this morning as a software and analytics company,” GE Chairman and CEO Jeff Immelt told 100s of customers and analysts attending the third “Minds + Machines” summit. “This change is happening in front of us. GE wants to be your partner.”

Using its Predix technology, GE already captures 50 million data points collected and communicated by 10 million sensors installed on $1 trillion worth of equipment ranging from medical imaging systems to locomotives to jet engines, Immelt said.

Right now, that information is helping GE customers drive higher operational efficiencies, predictive maintenance and diagnostics that can reduce downtime, and synchronized fleet management applications.

Kate Johnson, vice president and commercial officer for sales and marketing at GE, offers the example of an offshore oil rig operator that recently averted a potential failure after detecting changes in production performance data. The savings: $7.5 million in lost production by replacing the part proactively.

Elsewhere, wind farm operator E.ON generates 4% more power from turbines it manages in collaboration with GE; and AirAsia Group stands to save up to $10 million in fuel costs this year by using Predix to reroute flight paths and optimize air traffic flow, based (among other things) on the performance data it collects about GE jet engines. “This data has been available for safety applications, now these livestreams could be used for flight planning,” said Rajesh Gill, group chief pilot technical and efficiency, AirAsia.

By the end of 2014, there will be more than 40 applications and services based on GE’s platform but the company hopes to spur many others by making Predix available to businesses interested in developing industry-specific solutions.

What’s more GE is working with Cisco Systems and Intel to make sure support for its technology is included in future routers and other connected devices. To address security concerns, GE’s Wurldtech division is testing a firewall designed for the unique protection considerations of sensors, substations, trains and other industrial equipment.

With more than 50 billion connected machines predicted by 2020, the biggest challenge to GE’s industrial Internet strategy isn’t the technology it’s the processes reengineering that must take place not just to make sense of data but to take meaningful action on it, noted several GE customers during the briefing. “Remember the human interface. All this means nothing if you don’t have someone extracting this data to make it reality,” AirAsia’s Gill said.

This item first appeared in the Oct. 10 edition of Data Sheet, Fortune’s daily newsletter on the business of technology. Sign up here.

About the Author
By Heather Clancy
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

rick steves holds american flag
PoliticsTaxes
Travel guru Rick Steves is happy to pay more taxes
By Catherina GioinoApril 3, 2026
1 hour ago
Artemis II’s moonbound astronauts capture Earth’s brilliant blue beauty as they travel more than 110,000 miles from home
InnovationNASA
Artemis II’s moonbound astronauts capture Earth’s brilliant blue beauty as they travel more than 110,000 miles from home
By Marcia Dunn and The Associated PressApril 3, 2026
2 hours ago
Checking a bag on United Airlines now costs $10 more as Iran war sends jet fuel costs up nearly 100% in major hubs
Travel & LeisureAir Travel
Checking a bag on United Airlines now costs $10 more as Iran war sends jet fuel costs up nearly 100% in major hubs
By Rio Yamat and The Associated PressApril 3, 2026
2 hours ago
At least one crew member still missing after Iran shoots down 2 U.S. aircraft while Trump says ‘it’s war’
PoliticsIran
At least one crew member still missing after Iran shoots down 2 U.S. aircraft while Trump says ‘it’s war’
By Sam Mednick, Konstantin Toropin, Seung Min Kim and The Associated PressApril 3, 2026
2 hours ago
man silhouette two computer screens
CybersecurityOnline
Internet Watch Foundation finds 260-fold increase in AI-generated CSAM in just one year, and ‘it’s the tip of the iceberg’
By Catherina GioinoApril 3, 2026
3 hours ago
6 Best Vitamins to Boost Energy (2026): Top Recommendations From Experts
HealthDietary Supplements
6 Best Vitamins to Boost Energy (2026): Top Recommendations From Experts
By Emily PharesApril 3, 2026
4 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
15 hours ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
1 day ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
18 hours ago
Current price of oil as of April 2, 2026
Personal Finance
Current price of oil as of April 2, 2026
By Fortune EditorsApril 2, 2026
1 day ago
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
Economy
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
By Fortune EditorsApril 2, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.