Video footage of Baltimore Ravens running back Ray Rice dragging his unconscious fiancé out of a casino elevator came to light in February, but it took most sponsors until this month, when new film emerged showing what happened inside the elevator, to take action. Now, as the NFL deals with a major crisis and two of its biggest stars have seen their brands collapse, Fortune looks back at Rice and 11 other big-name athletes who lost endorsement deals due to scandal. Here’s the hall of shame.