• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Sony

Sony’s inability to sell smartphones is costing it billions

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
September 17, 2014, 8:28 AM ET
Sony Corp. Chief Executive Officer Kazuo Hirai News Conference
Kazuo Hirai, president and chief executive officer of Sony Corp., attends a news conference in Tokyo, Japan, on Wednesday, Sept. 17, 2014. Sony widened its full year net loss forecast to 230 billion yen from a 50 billion yen loss and suspended its dividend after writing down the value of its smartphone business. Photographer: Noriyuki Aida/Bloomberg via Getty ImagesPhotograph by Noriyuki Aida — Bloomberg/Getty Images

All is not well at Japan’s flagship electronics maker.

Sony has projected its current fiscal-year loss will widen to more than $2.1 billion, a bigger loss than previously expected, as the Japanese company trims the value of its mobile communications business.

The company said it will book an impairment charge of about 180 billion yen ($1.7 billion). The company is shifting gears in the mobile segment, now focusing on reporting more stable profits and concentrating on its premium lineup, while reducing the amount of models in its mid-range lineup. Sony had previously admitted sales of its mid-range smartphones, intended for emerging markets, hadn’t been as strong as the company had hoped.

The mobile-phone business was Sony’s largest sales contributor last year, and was also the company’s most profitable electronics division just a year ago, according to The Wall Street Journal.

In the past, Sony has said the company needs to expand its smartphone business because many areas in which it competes — including the cameras and video games markets — are closely tied to mobile devices, the Journal has reported. Sony isn’t expected to exit the smartphones business, but is expected to be more selective about which countries it targets and which models it debuts.

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

EconomyTariffs and trade
NATO vs. ‘TACO’ trade: Dow futures tumble 400 points on Trump’s latest tariffs while Wall Street hopes for de-escalation at Davos
By Jason MaJanuary 19, 2026
13 hours ago
kande
C-SuiteConsulting
PwC’s global chairman says most leaders have forgotten ‘the basics’ as 56% are still getting ‘nothing’ out of AI adoption
By Diane Brady and Nick LichtenbergJanuary 19, 2026
18 hours ago
ICE
LawMinnesota
The curious case of the ICE pastor as Minnesota protesters disrupt church services and DOJ launches investigation
By Jack Brook and The Associated PressJanuary 19, 2026
20 hours ago
Trump
Middle EastMiddle East
Trump’s Gaza ‘Board of Peace’ extends invitations to Russia, Belarus and Thailand along with EU
By Samy Magdy, Julia Frankel and The Associated PressJanuary 19, 2026
20 hours ago
trump
EuropeGreenland
Trump says he wants Greenland because he was rejected for a Nobel Peace Prize last year
By Aamer Madhani, Geir Moulson, Jill Lawless and The Associated PressJanuary 19, 2026
20 hours ago
Photo: President Trump
PoliticsTariffs
The U.S. Supreme Court could throw a wrench into Trump’s plan to take Greenland as soon as Tuesday
By Jim EdwardsJanuary 19, 2026
21 hours ago

Most Popular

placeholder alt text
Investing
Stocks sell off globally as traders digest Trump message saying he wants Greenland because ‘your Country decided not to give me the Nobel’ 
By Jim EdwardsJanuary 19, 2026
1 day ago
placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
21 hours ago
placeholder alt text
Politics
Army readies 1,500 paratroopers specializing in arctic operations for possible deployment to Minnesota if Trump invokes Insurrection Act
By Konstantin Toropin and The Associated PressJanuary 18, 2026
2 days ago
placeholder alt text
Politics
The U.S. Supreme Court could throw a wrench into Trump’s plan to take Greenland as soon as Tuesday
By Jim EdwardsJanuary 19, 2026
21 hours ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
3 days ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
7 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.