Sweden’s Electrolux said on Monday it would buy General Electric Co’s (GE) appliances business for $3.3 billion in cash to double sales in North America and take on rival Whirlpool Corp (WHR) in its biggest ever deal.
Electrolux said in August it was in talks to buy the unit to tap into a market where it has lacked scale and that is growing faster than Europe.
“GE’s premium, high-quality appliances complement our own iconic brands and will enhance our presence in North America,” Electrolux Chief Executive Keith McLoughlin said in a statement.
“The acquisition, which is our largest ever, strengthens our commitment to the appliance business and also provides Electrolux with the scale and opportunity to accelerate our investments in innovation and global growth.”
Electrolux, which sells under brands such as Frigidaire, AEG and Zanussi as well as its own name, is already the world’s second-largest home appliance maker after Whirlpool, but has its strongest market position in Europe.
In 2013, western Europe accounted for 28% of group sales while North America represented 32%. Organic growth in North America was 7% against 0.4% in Europe.
The purchase of GE’s Appliance’s business – including cookers, refrigerators, air conditioners and water heaters – will more than double Electrolux’s sales in the U.S. market from the 31.9 billion kronor ($4.5 billion) it had in 2013.
Last year, GE’s Appliance business had sales of $5.7 billion, 90% of which were in North America, with earnings before interest, tax, depreciation and amortization of $390 million.
Electrolux said the deal would be financed by a bridge facility and that it would undertake a rights issue corresponding to approximately 25% of the consideration following completion of the acquisition.
The transaction is expected to generate annual cost savings of around $300 million and to increase per-share earnings immediately.