Amazon's U.S. sales came to $44 billion last year, placing it in the top 10 US retailers.
After years of stealing market share from its brick-and-mortar brethren, Amazon AMZN is finally among the 10 largest retailers according to ranking released on Tuesday by Stores Magazine. It is the first time a pure-play e-commerce company joins the very upper echelons of the hit parade.
Amazon’s U.S. retail sales rose 27.2% to $43.96 billion, helping the online retailer land at No. 9, up from No. 11 last year, according to data compiled by Kantar Retail for Stores, a National Retail Federation publication. Despite the heavy investments and some progress on the e-commerce front by other retailers, Amazon still outpaced its rivals: overall e-commerce grew 17% last year, according to e-Marketer. Amazon’s $9.6 billion increase in U.S. retail sales was more than the entire haul of companies such as Victoria’s Secret parent L Brands LTD and Staples SPLS .
Still, e-commerce saved the day, or at least mitigated big store sales declined, for several bricks and mortar chains. Best Buy’s BBY overall sales fell 1.2% so it’s frightening to think what would have happened to the electronics retailer were it not for a 20% jump in online sales. Ditto for Nordstrom, JWN which reported declining sales in its stores but still managed to enjoy an overall sales increase, and Wal-Mart Stores WMT .
Not surprisingly, the big winners were either those that offered shoppers good deals, like Marshalls and TJ Maxx parent TJX Cos TJX and Ross Stores ROST , along with the e-commerce champions. The biggest losers were those that didn’t offer much in the way of exciting merchandise or have much e-commerce to speak of, i.e. Target TGT .
For the full chart, please click here. Here are the top 10.
Rank Retailer ’13 US Retail Sales % change vs 2012
1) Wal-Mart $334.3 billion 1.7%
2) Kroger $93.6 billion 1.6%
3) Costco $74.7 billion 5.2%
4) Target $71.3 billion -0.9%
5) Home Depot $69.9 billion 6.6%
6) Walgreen $68.1 billion 1.3%
7) CVS Caremark $65.6 billion 3.1%
8) Lowe’s $52.2 billion 3.6%
9) Amazon.com $44 billion 27.2%
10) Safeway $37.5 billion -3.7%
Source: Stores magazine