Kyle Bean for Fortune

Amazon's U.S. sales came to $44 billion last year, placing it in the top 10 US retailers.

By Phil Wahba
July 1, 2014

After years of stealing market share from its brick-and-mortar brethren, Amazon AMZN is finally among the 10 largest retailers according to ranking released on Tuesday by Stores Magazine. It is the first time a pure-play e-commerce company joins the very upper echelons of the hit parade.

Amazon’s U.S. retail sales rose 27.2% to $43.96 billion, helping the online retailer land at No. 9, up from No. 11 last year, according to data compiled by Kantar Retail for Stores, a National Retail Federation publication. Despite the heavy investments and some progress on the e-commerce front by other retailers, Amazon still outpaced its rivals: overall e-commerce grew 17% last year, according to e-Marketer. Amazon’s $9.6 billion increase in U.S. retail sales was more than the entire haul of companies such as Victoria’s Secret parent L Brands  LTD and Staples  SPLS .

Still, e-commerce saved the day, or at least mitigated big store sales declined, for several bricks and mortar chains. Best Buy’s  BBY overall sales fell 1.2% so it’s frightening to think what would have happened to the electronics retailer were it not for a 20% jump in online sales. Ditto for Nordstrom,  JWN which reported declining sales in its stores but still managed to enjoy an overall sales increase, and Wal-Mart Stores WMT .

Not surprisingly, the big winners were either those that offered shoppers good deals, like Marshalls and TJ Maxx parent TJX Cos  TJX and Ross Stores  ROST , along with the e-commerce champions. The biggest losers were those that didn’t offer much in the way of exciting merchandise or have much e-commerce to speak of, i.e. Target  TGT .

For the full chart, please click here. Here are the top 10.

Rank    Retailer         ’13 US Retail Sales          % change vs 2012

1)          Wal-Mart          $334.3 billion             1.7%
2)          Kroger                $93.6 billion               1.6%
3)          Costco                $74.7 billion               5.2%
4)          Target                $71.3 billion               -0.9%
5)          Home Depot    $69.9 billion              6.6%
6)          Walgreen          $68.1 billion             1.3%
7)          CVS Caremark  $65.6 billion             3.1%
8)          Lowe’s                $52.2 billion            3.6%
9)     $44 billion                27.2%
10)        Safeway              $37.5 billion           -3.7%

Source: Stores magazine




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