• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of June 16, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX

1

Current price of oil as of June 16, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX

Tesla drops Model E trademark, but Ford hangs on

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
May 7, 2014, 3:35 PM ET
Add Fortune on Google for similar content.

Tesla Motors (TSLA) has abandoned its application with the U.S. Patent and Trademark Office to trademark Model E — a name widely rumored to be used for the electric automaker’s next-generation electric car.

Ford Motor Co. (F), which filed an application to trademark Model E several months after Tesla, is sticking with it.

“The matter has been resolved amicably,” said Simon Sproule, vice president of communications for Tesla Motors. Sproule wouldn’t say if Ford asked Tesla to abandon its application; Ford spokeswoman Kristina Adamski responded with a statement that mirrored Tesla’s.

The electric automaker technically abandoned applications under three classes related to the Model E trademark for its use on automobile and structural parts, service and repair, and articles of clothing. The articles of clothing trademark application applied to T-shirts, jackets, hats and headgear, and infant and toddler clothing.

Since its founding in 2003, Tesla has introduced the Roadster, Model S sedan, and Model X sport utility vehicle.

MORE: For Tesla’s Gigafactory, a dash of brinkmanship

Ford has had an on-again, off-again relationship with the Model E name, according to U.S. Patent and Trademark Office records. The automaker filed an application in February 2000 to register the Model E name as a trademark for the “use and maintenance of motor vehicles,” but it was abandoned in 2003.

In February 2001, Ford applied to register the Model E trademark for vehicles, namely electric-powered boats and recreational jet boats, electric-powered cars, carts, scooters, SUVs, trucks, buses, and vans. Ford’s trademark was registered in October 2003. The company cancelled it in May 2010. Ford filed another trademark application for Model E in January 2002, regarding messages among computer users “concerning the field of motor vehicles and related goods and services.” It abandoned that application in May 2006.

Ford’s latest application was filed in December 2013, several months after Tesla.

Companies abandon trademark applications for a variety of reasons, said Robin Bren, a trademark attorney and partner at Virginia-based intellectual property law firm Oblon, Spivak, McClelland, Maier & Neustadt. A company might abandon a trademark application because it no longer plans to use the image or name; it can also be a legal strategy to mitigate risk, Bren said.

MORE: Tesla’s Elon Musk: State ban on direct sales of EVs is ‘twisted’

Production of the now nameless next-generation vehicle hinges largely on the completion of the company’s proposed $5 billion lithium-ion battery factory.

On Feb. 26, Tesla revealed the first details of a 10-million-square-foot, possibly two-level facility that will be designed to produce more lithium-ion batteries annually by 2020 than were made worldwide in 2013. Tesla estimates that the plant will have the capacity to produce 50 gigawatt hours of battery packs a year, which will be used for its Model S luxury sedan and a cheaper next-generation vehicle intended for the mass market. By 2020, Tesla estimates the facility will be able to make enough batteries to supply 500,000 vehicles a year.

The company’s first-quarter earnings will be posted after market close on Wednesday.

This story has been updated with additional comment from Ford Motor Co.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Top CD rates from major banks June 17, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on June 17, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJune 17, 2026
1 hour ago
Current price of oil as of June 17, 2026
Personal FinanceOil
Current price of oil as of June 17, 2026
By Joseph HostetlerJune 17, 2026
2 hours ago
Abhinav Agarwal and Jenny Duan
Startups & VentureBiotech
Exclusive: A 21-year-old Stanford grad just raised $11 million to put a hormone lab on your wrist
By Lily Mae LazarusJune 17, 2026
2 hours ago
Karta founders Orlando Espinoza and Freddy Juez smile at the camera while holding up Karta cards.
Startups & VentureCompanies
Exclusive: Karta raises $15 million to bring WhatsApp-run U.S. credit cards to global travelers
By Camila Grigera NaónJune 17, 2026
2 hours ago
Current price of silver as of Wednesday, June 17, 2026
Personal Financesilver
Current price of silver as of Wednesday, June 17, 2026
By Joseph HostetlerJune 17, 2026
2 hours ago
An executive team together in a conference meeting room in contemporary modern office.
NewslettersCFO Daily
CFO pay surged 8% last year—and long-term incentives now account for 63% of the average package
By Sheryl EstradaJune 17, 2026
3 hours ago

Most Popular

Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezJune 16, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
Success
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
By Preston ForeJune 15, 2026
2 days ago
Current price of silver as of Tuesday, June 16, 2026
Personal Finance
Current price of silver as of Tuesday, June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.