• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard

1

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard

For crowdsourced security startup, a carrot and a hack

Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
April 24, 2014, 11:00 AM ET
Add Fortune on Google for similar content.

FORTUNE — What do you get when you bring a couple of former National Security Agency analysts to Silicon Valley? A crowdsourced platform for hacking into customers’ security holes and $7.5 million in funding.

Synack, the Menlo Park, Calif.-based company started by former NSA agents Jay Kaplan and Mark Kuhr, announced this morning that it secured Series A funding from the storied Silicon Valley venture fund Kleiner Perkins Caufield & Byers, along with Google Ventures, Allegis Capital, and Derek Smith (the CEO of another KPCB-backed company, Shape Security).

The startup is unique not only because of its founders’ background, but also because of its business model.

Here’s how it works: Synack finds and vets a worldwide network of security specialists — you might know them as “white-hat hackers” — and gives them financial incentives to find security holes. The researchers, some of whom are other former NSA employees, then use a controlled testing environment to try and infiltrate customers’ systems and pinpoint vulnerabilities. Synack makes money by charging a flat subscription rate to its customers, regardless of the researchers’ findings.

“The fact that we can’t find something doesn’t mean our researchers aren’t working,” says Kaplan, Synack’s CEO and one of its co-founders. “And we haven’t really seen a case where [vulnerability] submissions start dropping off.”

MORE: New cyber-threats that go bump in the night

The idea of enlisting outsiders to find vulnerabilities isn’t exactly new — Google’s (GOOG) “bug bounty” program pays independent researchers who find security flaws in its products. But, says Kaplan, most companies neither have the desire nor the know-how to publicly engage with a worldwide network of security specialists. By finding and vetting the researchers and providing safe, super-secret testing tools, Synack could provide an attractive alternative to enterprises struggling to find and patch their security risks — a broad and lucrative potential customer base.

Unsurprisingly, the company won’t actually name any customers. But KPCB general partner Ted Schlein is convinced that, given the heightened awareness of security risks, Synack will get some big names on board. “What’s happening now is the stakes are so high,” says Schlein, who also invested in security companies AlienVault and Ionic Security, among others. “Rather than being an operational nuisance, the losses today can be astronomical.”

That’s why companies are spending more money on security. And while the NSA may have a bruised reputation in light of recent domestic surveillance programs, its analysts are known to be some of the best in the business.

“The people who come out of the NSA are very marketable,” says Dan Manson, a professor in the computer information systems department at California State Polytechnic University, Pomona (who also organizes a cyber-defense competition). “You get to work with the best tools and some of the most cutting-edge projects in national security. It’s a great training ground.”

MORE: IT security is heating up. Are universities prepared for it?

Synack’s founding team has been able to attract some of that talent. The company currently employs about 15 staffers and “hundreds” of independent researchers, but will use some of its new funding to hire more people. “There’s great talent moving out of the NSA for probably obvious reasons,” says KPCB’s Schlein.

Right now, Synack’s biggest selling point is probably the caliber of researchers it can pull together. But while there’s not a whole lot of intellectual property involved in its offering, chief executive Kaplan says they have developed a technology platform to handle its interactions with customers and of course to provide a safe and private testing ground for its researchers. Synack also provides analytics and data to its customers, and Kaplan plans to develop and sell more products and services in the near future. With no shortage of cybersecurity risks plaguing corporate customers, Synack and its army of super-secret security specialists could find themselves in a growing business for years to come.

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Fortune, writing analysis and longform reporting.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Alaskan pilot Ken Jouppi sits in an aircraft hanger in front of a plane.
LawSupreme Court
A passenger brought a 6-pack of beer on an Alaskan pilot’s plane. He now has to defend his plane’s seizure in front of the Supreme Court
By The Associated Press and Michael KunzelmanJuly 20, 2026
2 hours ago
LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
AISports
LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
By Catherina GioinoJuly 20, 2026
2 hours ago
Blue Owl Capital owns about a third of the Freedom Fuel properties: A look inside the $3.47 gas chain
North AmericaDonald Trump
Blue Owl Capital owns about a third of the Freedom Fuel properties: A look inside the $3.47 gas chain
By Brian Slodysko, Michael Biesecker and Josh BoakJuly 20, 2026
2 hours ago
FIFA President Gianni Infantino puts up a hand to show a thumbs up gesture at a World Cup game.
EnvironmentWorld Cup
FIFA President Infantino spent over 100 hours in the air during the 2026 World Cup amid pledge to reduce carbon emissions
By The Associated Press and Rio YamatJuly 20, 2026
2 hours ago
A hand types on a computer with a screen displaying the AliExpress logo from Google Images.
RetailRetail
‘It is a failure by AliExpress’: European Commission fines the Chinese marketplace $629 million for not blocking counterfeit goods
By The Associated Press and Mike CorderJuly 20, 2026
2 hours ago
Paramount water tower
LawHollywood
Judge halts Paramount-Warner’s $81 billion merger for two weeks after states warn it would ‘extinguish competition’
By The Associated Press and Wyatte Grantham-PhilipsJuly 20, 2026
3 hours ago

Most Popular

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
2 days ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
9 hours ago
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
AI
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
By Aaron Walayat and The ConversationJuly 19, 2026
2 days ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
5 hours ago
Red Lobster’s 37-year-old CEO waited tables before joining the C-suite—he says it was a crash course in managing ‘difficult people and situations’
Success
Red Lobster’s 37-year-old CEO waited tables before joining the C-suite—he says it was a crash course in managing ‘difficult people and situations’
By Preston ForeJuly 19, 2026
2 days ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.