• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

3

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

3

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

The Pink Zone: Why Detroit is the New Brooklyn

By
Andres Duany
Andres Duany
Down Arrow Button Icon
By
Andres Duany
Andres Duany
Down Arrow Button Icon
January 30, 2014, 3:09 PM ET

FORTUNE — Detroit is going to be the next “Brooklyn.” Perhaps not all of Detroit. But certainly a portion of the city has the potential to become as rich and thriving as New York’s trendiest borough.

Hope for Detroit would seem far-fetched if you had been on the “pornography of ruins” tour I have been going on for years, led by various residents over the years. But, it turns out that those tours were provided by folk who had lost their beloved city. I recently began to hang around with a younger crowd: Mark Nickita, for example, an architect and a maniacal optimist, and a serial small-scale entrepreneur who runs Archive DS, an architecture and urban design firm in downtown Detroit, and also co-owns eight retail establishments — including two coffee shops, a café, and a “Culture Shop” — in and around the core of the city. What he showed me during some recent visits was astonishing. There are in fact two Detroits: There is the oceanic disaster, and then there is an archipelago of vitality and potential, and even excellence. You can experience one or the other. You can be buried under the cold hard numbers of the fiscal situation — or you can believe the evidence in front of your eyes.

MORE: Inequality: America’s great destroyer

How is this revival happening? The old way it seems; in that sequence that has always pioneered the revitalization of cities: the artists with a good eye, the penniless young people with a sense of adventure, and the fearless entrepreneurs. These were the pioneers of the Left Bank of Paris in the 1870s, Greenwich Village of the 1920s, SoHo in the ’60s, Miami Beach in the ’80s, and Brooklyn today. They are the first wave in a succession that thrives below the horizon of bureaucratic control. They can be classified as the risk oblivious cohort. Later, as a result of their success, when their neighborhoods have become cool, a risk aware cohort appears. These are the developers, who secure permits and mortgages. Later yet, when it is perfectly obvious that the place is safe for investment, arrive the risk-averse — the boring gentrifiers called “the dentists from New Jersey.” By then, that generation of pioneers has been chased away, only to reappear at the next Brooklyn.

That Detroit is now attracting that first generation is an unintended consequence of its impoverishment. Detroit is now the city where the risk-oblivious millennials can get things done. Elsewhere, over the last three decades, there has arisen a regulatory regime so comprehensive that it is impossible even to make a cookie for sale without a certified kitchen, an accessible bathroom, and constant inspections. Almost everywhere else, the slack that once allowed revitalization to evolve organically has been exterminated by bureaucracies. If this is not obvious, it is because most of us elders have grown up within the rising tide of regulation. We are inured — and we even know how to operate within it — but the young folk do not. They are flummoxed and repelled. As evidence, observe the extraordinary numbers of millennials who are currently in the arts. Could it be that art and video are among the few things that can be made and sold without regulation — without the stranglehold of bureaucracy?

So, why is this happening in Detroit? Because its bankruptcy cannot support it, the glacier of American bureaucracy has receded. Detroit can no longer supervise crime, let alone gainful economic activity. There is a liberating adoption of the Nike mentality going on: Just do it! There is no red tape. So the young are immigrating in droves to start their businesses, to fix the buildings, to live affordably, to make their own security arrangements, to invent their amusements — unimpeded. It is the agile deal flow of the Internet made physical.

There is already evidence of a related phenomenon: In other cities, because regulation has exterminated the first organic phase of revitalization, developers must be enticed before the cool is present, and so their expensively compliant projects must be subsidized — hence the proliferation of the public-private partnership of the past 20 years. Development today is habitually subsidized. Why? Real estate is easily translated to wealth — as was the expansion of the 19th and most of the 20th century.

MORE: Does Jamie Dimon really deserve $20 million?

Detroit has now inadvertently restored the organic sequence. Because the young people are in-migrating, the developers are following. Developers like Dan Gilbert are already renovating the big buildings and recruiting potential tenants by showing them that the workers they require are already there. This, which is today so unusual, is really just a reversion to the status quo before we became so rich that we could afford to be stupid.

Detroit is a model where wealth is absent, allowing millennials to grow wealth — merely by withdrawing its bureaucratic impediments. Inspector: “Go ahead, just don’t hurt yourselves” is not dissimilar to the situation encountered by my boomer generation when we were 30. Detroit is a Free Economic Zone, which should be institutionalized as the first Pink-Zone: a place where the red tape is light. This is a lesson for other cities, which can no longer afford to subsidize development (the need for which is ludicrous).

This trajectory, incidentally, is the future also of other to-be-bankrupt-cities so it is important. And the starting point is not zero: Detroit is so large that it has more good to revitalize than other big cities could ever hope to have.

Andres Duany is an architect and town planner and the recipient of a Knight Foundation Grant for the study of Lean Urbanism.

About the Author
By Andres Duany
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Current price of gold as of May 29, 2026
Personal Financegold prices
Current price of gold as of May 29, 2026
By Danny BakstMay 29, 2026
2 hours ago
Current price of oil as of May 29, 2026
Personal FinanceOil
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
2 hours ago
Current price of silver as of Friday, May 29, 2026
Personal Financesilver
Current price of silver as of Friday, May 29, 2026
By Joseph HostetlerMay 29, 2026
2 hours ago
‘Boy, what a team,’ says Trump as Queens native scores an invite to see the New York Knicks in the NBA finals
Arts & EntertainmentDonald Trump
‘Boy, what a team,’ says Trump as Queens native scores an invite to see the New York Knicks in the NBA finals
By Catherina GioinoMay 29, 2026
2 hours ago
jill
MPWElections
Jill Biden on that debate performance: ‘Is he short-circuiting? Is this a stroke?’
By Darlene Superville and The Associated PressMay 29, 2026
2 hours ago
fcc
LawMedia
Disney is calling Trump’s FCC ‘unconstitutional.’ It paid him $15 million 2 years ago
By Steven Sloan and The Associated PressMay 29, 2026
2 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
8 days ago
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
2 days ago
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
2 days ago
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
Banking
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
By Nick LichtenbergMay 27, 2026
2 days ago
Current price of oil as of May 28, 2026
Personal Finance
Current price of oil as of May 28, 2026
By Joseph HostetlerMay 28, 2026
1 day ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.