• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

San Francisco cab drivers are Uber’s latest pickup

By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
January 15, 2014, 4:45 PM ET
“We’re working to improve taxi service to better compete with ride share companies,” explains Paul Rose, a spokesperson for the SFMTA.

FORTUNE — Being a cab driver isn’t what it used to be.

The San Francisco Cab Drivers Association (SFCDA), an association for registered taxi drivers that promotes fair working conditions and business practice, reports that one-third of the 8,500 or so taxi drivers in San Francisco — over 2,800 — have ditched driving a registered cab in the last 12 months to drive for a private transportation startup like Uber, Lyft, or Sidecar instead.

How have these startups been able to take so many drivers so quickly? Passengers more and more appear to appreciate these startups’ superior dispatch technology, ease of use, and competitive pricing. (To wit, leaked information this December proved just how well Uber is doing overall: $1 billion annually in gross bookings, roughly $213 million a year in revenues, and growing.) Indeed, the lack of a central taxi dispatch has long meant some taxis are never connected with some passengers, a frustrating scenario businesses like Uber sidestep with smartphone apps that track the car’s location on a virtual map and an ETA. Meanwhile pricing is becoming cutthroat: Late last week, Uber slashed Uber X prices again in 16 cities, including San Francisco, by up to 34%, claiming fare prices cheaper than traditional cabs.

MORE: Is America ready for a brown nickel?

That translates to a lot more empty cabs. After all, why bother standing on the street corner, hand flailing, when you can perform a few finger taps on your phone? “When 50% of your miles driven are empty, that’s a pretty significant number pointing to poor supply management,” explains Trevor Johnson, Director for the SFCDA and a San Francisco taxi driver for six years.

Jason Bow worked as a cab driver for two years before he turned to Uber X. Compelled by promises of lower cost overhead, he began picking up passengers last July in his black 2010 Toyota Prius. For a 50-hour workweek driving a taxi, he once pocketed up to $1,250 after expenses. But as an Uber X driver, he makes more for less: a 40-hour workweek nets him about $1,500. But the best perk is Bow’s flexible work schedule: He can punch in and out whenever he wants, which jibes well with his filmmaking aspirations. “I get to create my own schedule, and that’s what’s most attractive to me,” he says.

Many cab drivers who still drive registered taxis are seeing income drop. And that income drop is, in turn, causing them to turn to startup solutions. Farid Jaawani has worked as a San Francisco taxi driver for nearly 25 years. But over the last 12 months alone, as companies like Uber rapidly expanded, his annual income took a nosedive. “It went down so fast and too much,” he says. Jaawani now supplements his income by cooperating with services including Uber Taxi, but struggles to make the same income he made just a year ago, and chafes against both the competition and the regulation. “This is bullshit, man. I could buy my own car, paint it a different color, put my name on it and pick up people too.”

MORE: Were the Seahawks’ and Broncos’ ticket bans legal?

Even SFCDA director Johnson noticed his income from taxi fares plummet roughly 50% over the last 12 months. Now, he uses Flywheel, an Uber-like smartphone app that shows users the location of available taxis. (Flywheel takes a 10% cut from each fare.) According to Flywheel CEO Steve Humphrey, roughly 1,500 out of all 1,900 cabs on the street in San Francisco use Flywheel to bolster their income. And the number of rides hailed through the app has leapfrogged sixfold over the last six months, although Flywheel declines to offer specific ridership numbers.

To further combat increasing pressure from competitors, the San Francisco Municipal Transportation Agency (SFMTA), which regulates registered taxis in San Francisco, is finally taking action. For four years, the number of San Francisco taxi medallions — permits to operate a cab — remained capped at around 1,500, creating an issue of cab scarcity, particularly as San Francisco’s population increased with the tech boom. So the SFMTA upped the number of medallions from 1,500 to 1,900 last year. Come end of 2014, there will be over 2,100 medallions total, with new drivers coming from a preexisting wait list.

“We’re working to improve taxi service to better compete with ride share companies,” explains Paul Rose, a spokesperson for the SFMTA. “That includes putting more taxis on the street.” Rose says the SFMTA is also working on providing its own real-time data to third-parties to allow for more Flywheel-like apps, which Rose says such will arrive “soon.”

But if the cabbie exodus continues, “soon” may not come quickly enough. Then, the solution may not be catching up with those regulation-bucking, forward-thinking ride-sharing startups, but joining them.

About the Author
By JP Mangalindan
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

donald trump
EconomyImmigration
Immigration restrictions don’t boost native workers. They cut economic mobility for generations, study finds
By Jake AngeloMay 29, 2026
47 minutes ago
Claude Mythos shown on a smartphone screen.
AIAnthropic
Anthropic leapfrogs OpenAI with a record $965 billion valuation and says its ‘Mythos’ AI model is coming soon 
By Beatrice NolanMay 29, 2026
1 hour ago
Why Meta hired Dina Powell McCormick
NewslettersMPW Daily
Why Meta hired Dina Powell McCormick
By Ellie AustinMay 29, 2026
1 hour ago
dimon
SuccessGen Z
Jamie Dimon tells Gen Z to ‘learn how to think, learn how to earn respect’ as he describes ‘great meeting’ with Zohran Mamdani
By Nick LichtenbergMay 29, 2026
1 hour ago
Conan O'Brien holds up a Harvard sports sweater given to him after he delivered the commencement address at Harvard University
SuccessCareers
Conan O’Brien tells Harvard graduates to play down their $250K Ivy League degree—and instead embrace being humble and ‘bad at things’
By Preston ForeMay 29, 2026
2 hours ago
The AI arms race in cybersecurity has started. Most companies aren’t ready
Cryptocyber
The AI arms race in cybersecurity has started. Most companies aren’t ready
By Philip MartinMay 29, 2026
2 hours ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
2 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
8 days ago
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
2 days ago
Current price of oil as of May 28, 2026
Personal Finance
Current price of oil as of May 28, 2026
By Joseph HostetlerMay 28, 2026
1 day ago
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
Banking
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
By Nick LichtenbergMay 27, 2026
2 days ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.