• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

5-Hour Energy maker raids major counterfeit operation

By
Allan Dodds Frank
Down Arrow Button Icon
By
Allan Dodds Frank
Down Arrow Button Icon
November 19, 2012, 6:09 PM ET

FORTUNE — Already under scrutiny about the safety of its products, the manufacturer of 5-Hour Energy drinks has uncovered and is shutting down an illegal counterfeiting network that flooded the nation with millions of bottles of fake versions of the high caffeine energy drink.

Every week, Living Essentials sells more than nine million genuine bottles of the over-the-counter 5-Hour Energy drinks through more than 100,000 retail outlets in the United States. The company insists its products are not harmful, although the New York Times reported last week that 13 deaths in the last four years, allegedly linked to the drink, are being investigated by the U.S. Food and Drug Administration.

Court documents unsealed Monday reveal that the company, which says its sales are more than $1 billion a year, has seized more than 1.8 million bottles of counterfeit products during raids secretly authorized in late October by U.S. District Judge Kiyo Matsumoto in Brooklyn, N.Y. and U.S. District Judge William Alsup in San Francisco, Calif.

Except to call the fakes “potentially dangerous,” the court papers filed by Living Essentials make no mention of possible health hazards from the counterfeit versions, which were discovered in three flavors: Berry, extra strength Berry and Orange. The drinks sell for $2 to $4 a bottle and are often sold in 12-packs. The counterfeiters used lot numbers found on real products.

MORE: What would a legal American marijuana industry look like?

In its request for authorization to conduct the raids, the company said: “Living Essentials is not aware of serious adverse consequences associated with the counterfeits. However, Living Essentials cannot vouch for their safety or purity. The counterfeits have been manufactured by unknown criminals…”

The company did not immediately respond to a request for comment, but according to the complaints filed by Geoffrey Potter, of Patterson, Belknap, Webb & Tyler, the attorney for Living Essentials, the fake products were traced back to a San Diego factory, which was raided last Thursday. [Update: In a statement released to Fortune, Scott Henderson, president of 5-hour Energy, said: “We are extremely upset that a group of alleged criminals preyed upon and profited from the loyal, hardworking customers who have come to rely on us to provide them with a high-quality product and the world’s leading energy shot.” This press release tells customers how to identify counterfeits.]

There, the company’s investigators found ingredients used to make the fake drinks, which were put into counterfeit bottles and packages for shipment around the country. Investigators believe the ingredients were imported from Mexico.

That raid followed a series of investigations and document seizures that began in retail stores, including CVS drug stores, Valero (VLO) gasoline stations and 7-Eleven shops, and traced their supply chains back to the source of the fake products. In the last month, nearly 100 outside investigators from Kroll, Inc., armed with secret subpoenas authorizing raids to seize documents, computers, illegal manufacturing equipment and counterfeit products, had fanned across the country to trace the supply lines back from retail outlets through middlemen to wholesale warehouses and to the manufacturing facility. They found the product in a majority of the states and at wholesale distributors in California, Florida, Illinois, Michigan, New York, Pennsylvania and Texas.

MORE: Will this be BP’s last apology?

Accompanied by local law enforcement authorities, the investigators located and raided the manufacturing facility in San Diego, which was unmanned, but contained records leading the investigators to the alleged bosses of the operation.

The court documents say that genuine 5-Hour Energy is made only at two plants in Wabash, Ind.

Potter says that people with distribution operations in California and Michigan are believed to be the masterminds of the scheme. Records seized in the raids show the counterfeiting may have been going on for at least two years. The complaints, charging violations of trademarks and other civil violations, ask for $25 million in damages and recovery of all lost profits, which could be millions of dollars more from dozens of defendants. The fake products allegedly were being sold wholesale for $1.25 to $1.75 a bottle.

The hunt was triggered in late September when the company learned from an independent salesman that he had obtained products from a broker that appeared to be substandard and possibly defective. By examining those product samples, Living Essentials discovered they were counterfeit — they did not consist of the authorized ingredients, were not the pale pink color of the real products and smelled funny, the filings show. Other customers who had bought fakes also had complained they were getting “no energy” from the drinks they had bought.

Among the differences, according to court documents, the real drink contains 8,333% of the minimum Recommended Daily Intake of vitamin B-12, no sugar, and caffeine roughly equal to the amount in a 12-ounce cup of coffee. The counterfeits had sugar, no B-12, varying amounts of caffeine, and were different colors. While the packaging of the counterfeits closely resembled the real products, some bottles did not contain a dimple on the top of the plastic bottle, which is left by the manufacturing process for the real product.

MORE: FBI arrests worker behind 3,600 iPad mini theft

Manoj Bhargava, owner of Innovation Ventures of Farmington Hills, Mich., the parent company of Living Essentials, is a new member of the Forbes Billionaire’s list, thanks to sales of 5-Hour Energy. Since Living Essentials began manufacturing the drinks in 2004, the company says it has sold more than 1.5 billion bottles of what it calls its “dietary supplementary” products.

Bhargava has repeatedly insisted his product is not a safety risk. So far, no health incident has been reported to the company or the USDA from products that match the lot numbers of the fake goods.

Potter told U.S. District Judge William Alsup that Quality King, a multi-billion dollar a year wholesale distributor based in Ronkonkoma, Long Island New York, had more than 600,000 bottles of fake 5-Hour Energy drinks in its warehouses, according to information Quality King provided to Living Essentials, the court documents say. Quality King and another large wholesale distributor, Victory Wholesale Grocers, both sold counterfeit energy drinks to the drug store chain, CVS Caremark (CVS), the documents say.

The companies did not immediately respond to requests for comment.

Between August 6, 2012 and Nov. 1, 2012, Quality King said it had bought more than 870,000 bottles of the drinks from a California-based company called Dan-Dee Company, which was the “national distribution hub” for the conspiracy, and got the products directly from the San Diego factory, according to the court documents. Dan-Dee shipped the products through Baja distributors, a company controlled by Joseph and Justin Shayota, who are accused by Living Essentials of being “among the kingpins of the nationwide counterfeiting conspiracy.” The documents say Dan-Dee paid more than $3.8 million for nearly 15,000 cases containing more than 3 million bottles of the counterfeit products to Midwest Wholesale Distributors, a company controlled by Shayota and another alleged “kingpin,” Walid Jamil.

None of the accused or their attorneys had any immediate comment.

About the Author
By Allan Dodds Frank
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

EconomyJobs
The job market in 2026 will suffer from ‘uncomfortably slow growth’ in the first half but reverse higher later in the year, JPMorgan says
By Jason MaDecember 28, 2025
14 minutes ago
C-Suitechief executive officer (CEO)
Louis Gerstner, CEO credited with turning around IBM, dies at 83
By Patrick Oster and BloombergDecember 28, 2025
2 hours ago
North AmericaAviation
Midair helicopter crash in New Jersey leaves one dead and another critically injured
By The Associated PressDecember 28, 2025
2 hours ago
EconomyTariffs and trade
Bank of America’s Moynihan sees Trump’s tariffs starting to de-escalate
By Sarah Maddox and BloombergDecember 28, 2025
2 hours ago
North AmericaMedia
This Warren Buffett-backed wildlife rehab center estimates not having old newspapers to use would create more than $10,000 a year in new costs
By Michael Weissenstein and The Associated PressDecember 28, 2025
3 hours ago
AIthe future of work
‘Godfather of AI’ Geoffrey Hinton predicts 2026 will see the technology get even better and gain the ability to ‘replace many other jobs’
By Jason MaDecember 28, 2025
3 hours ago

Most Popular

placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
1 day ago
placeholder alt text
Banking
Russian official warns a banking crisis is possible amid nonpayments. 'I don’t want to think about a continuation of the war or an escalation'
By Jason MaDecember 27, 2025
24 hours ago
placeholder alt text
Europe
Christmas 500 years ago was a drunken 6-week feast that may have been considerably better than the modern holiday, medieval historian says
By Bobbi Sutherland and The ConversationDecember 25, 2025
3 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, CEOs of Amazon, Walmart, and McDonald's say opportunity is still there—if you have the right mindset
By Preston ForeDecember 26, 2025
3 days ago
placeholder alt text
Politics
Peter Thiel and Larry Page are preparing to flee California in case the state passes a billionaire wealth tax, report says
By Jason MaDecember 27, 2025
1 day ago
placeholder alt text
Retail
Trump just declared December 26th a national holiday. What's open and closed?
By Dave SmithDecember 26, 2025
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.