• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Business Books

The 5 must-read business books of the year

By
Verne Harnish
Verne Harnish
,
Brett Krasnove
Brett Krasnove
, and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
By
Verne Harnish
Verne Harnish
,
Brett Krasnove
Brett Krasnove
, and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
November 13, 2012, 5:52 AM ET

1. Turn the Ship Around!

1. Turn the Ship Around!

By David Marquet When Marquet took command of the most dysfunctional nuclear sub in the Navy, the USS Santa Fe, he ditched the command-and-control management style used in the military. Rather than bark orders, he created a submarine of leaders who took the Santa Fe from worst to first. This is the best how-to manual anywhere for managers on delegating, training, and driving flawless execution.

By David Marquet

When Marquet took command of the most dysfunctional nuclear sub in the Navy, the USS Santa Fe, he ditched the command-and-control management style used in the military. Rather than bark orders, he created a submarine of leaders who took the Santa Fe from worst to first. This is the best how-to manual anywhere for managers on delegating, training, and driving flawless execution.

2. Uncommon Service

2. Uncommon Service

By Frances Frei and Anne Morriss Do you have the guts to disappoint customers? Many businesses don't -- and lose money kowtowing to demands. Great companies dare to make profitable tradeoffs rivals won't risk, argue the authors. For example, despite its rock-bottom interest rates on savings accounts, Commerce Bank saw deposits rise in 2012. Why? It keeps many branches open seven days a week -- a perk patrons love.

By Frances Frei and Anne Morriss

Do you have the guts to disappoint customers? Many businesses don't -- and lose money kowtowing to demands. Great companies dare to make profitable tradeoffs rivals won't risk, argue the authors. For example, despite its rock-bottom interest rates on savings accounts, Commerce Bank (CBSH) saw deposits rise in 2012. Why? It keeps many branches open seven days a week -- a perk patrons love.

3. Abundance

3. Abundance

By Peter Diamandis A jolt of Diamandis's java is the perfect antidote to the latest depressing headlines you're reading on the economy. In this well-researched book, the polymath futurist -- he's an MD, a trained astronaut, and an entrepreneur -- will introduce you to the technological changes transforming every industry. The trick is to react to these unstoppable trends before the competition -- and prepare to make the most of them now.

By Peter Diamandis

A jolt of Diamandis's java is the perfect antidote to the latest depressing headlines you're reading on the economy. In this well-researched book, the polymath futurist -- he's an MD, a trained astronaut, and an entrepreneur -- will introduce you to the technological changes transforming every industry. The trick is to react to these unstoppable trends before the competition -- and prepare to make the most of them now.

4. The Only Way to Win

4. The Only Way to Win

By Jim Loehr Attaining big goals won't make you happier if all you're ultimately pursuing is personal glory. Yet our individualist culture lures many of us into that trap. In the best indictment of the self-esteem movement I've read in years, Loehr, a psychologist who has coached top performers, from tennis legend Andre Agassi to elite execs, shows how to build the self-control, discipline, and character that drive meaningful achievement.

By Jim Loehr

Attaining big goals won't make you happier if all you're ultimately pursuing is personal glory. Yet our individualist culture lures many of us into that trap. In the best indictment of the self-esteem movement I've read in years, Loehr, a psychologist who has coached top performers, from tennis legend Andre Agassi to elite execs, shows how to build the self-control, discipline, and character that drive meaningful achievement.

5. Inside Apple

5. Inside Apple

By Adam Lashinsky I realize I'm plugging a book by a writer at Fortune, but I can't ignore this excellent deep dive into the daily practices that Steve Jobs used to turn Apple into the world's most valuable business. (Did you know he ate lunch every day with his lead designer, Jonathan Ive?) Even if you're nothing like Jobs, you'll come away with great ideas for multiplying the value of your own company. --Verne Harnish is the CEO of Gazelles Inc., an executive education firm.

By Adam Lashinsky

I realize I'm plugging a book by a writer at Fortune, but I can't ignore this excellent deep dive into the daily practices that Steve Jobs used to turn Apple (AAPL) into the world's most valuable business. (Did you know he ate lunch every day with his lead designer, Jonathan Ive?) Even if you're nothing like Jobs, you'll come away with great ideas for multiplying the value of your own company.

--Verne Harnish is the CEO of Gazelles Inc., an executive education firm.

About the Authors
By Verne Harnish
See full bioRight Arrow Button Icon
By Brett Krasnove
See full bioRight Arrow Button Icon
By Brett Krasnove
See full bioRight Arrow Button Icon
0

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
1 day ago
placeholder alt text
Future of Work
Shark Tank's Kevin O'Leary doesn't care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
1 day ago
placeholder alt text
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeMarch 9, 2026
2 days ago
placeholder alt text
Big Tech
Big tech has defeated everything for 30 years, but for the first time faces something it can't control: a jury
By Carolina Rossini and The ConversationMarch 10, 2026
19 hours ago
placeholder alt text
Politics
Washington state wants to keep employers from microchipping workers, before anyone even gets the idea
By Catherina GioinoMarch 10, 2026
20 hours ago
placeholder alt text
Economy
Trump's immigration crackdown is backfiring by hurting the U.S.-born workers it was meant to help, data shows
By Sasha RogelbergMarch 10, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.