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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

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Breaking down the $135 million Sonos deal

By
Dan Primack
Dan Primack
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By
Dan Primack
Dan Primack
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June 19, 2012, 3:07 PM ET
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FORTUNE — Sonos, a maker of wireless home audio systems, has raised $135 million in a growth equity round led by Kohlberg Kravis Roberts (KKR). Elevation Partners and Redpoint Ventures also participated, while existing company shareholders include Index Ventures and BV Capital.

Three notes:

1. According to All Things D, only about $45 million of the round is primary capital. The remainder is founder/early shareholder liquidity. Unclear if BV is retaining a stake, given partner Andreas Von Blottnitz  is leaving the Sonos board (KKR’s David Kerko and Elevation’s Fred Anderson are joining).

2. Sources tell me that Elevation Partners isn’t investing out of a fund, because the investment period is long expired on its 2006 debut vehicle (and its fabled second fund has yet to materialize). Instead, the Elevation investment is actually coming from Elevation’s general partners.

3. I can’t recall any other time that KKR has participated in a pre-IPO funding round for a venture-backed company. I know it looked at late rounds for companies like Groupon, but passed because such transactions don’t really fit the firm’s private equity investment model (namely the lack of control). Maybe it got more comfortable with Sonos because it’s high-end hardware, but I’m interested in learning if a deeper strategy shift is at play.

Sign up for Dan’s daily email newsletter on deals and deal-makers: GetTermSheet.com

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