• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The commodities crunch hits homebuilders hard

By
Megan Barnett
Megan Barnett
Down Arrow Button Icon
By
Megan Barnett
Megan Barnett
Down Arrow Button Icon
April 11, 2011, 3:32 PM ET

By Joshua Steiner, Hedgeye

FORTUNE — Commodities around the globe are seeing rapid price inflation. Simply put, when input prices increase, companies must raise prices or see their margins suffer. However, the homebuilders are in a particularly difficult situation when it comes to raising prices. They are competing not just against each other, but also against the inventory of existing homes, where prices continue to fall. As of January, the most recent data available, the Case-Shiller Index was falling in 19 of 20 cities.

How severe is commodity inflation for the builders? We show charts below of copper, oil, and lumber. Looking at the year to date versus the comparable period in 2010, oil is up 36%, copper is up 32%, and lumber is up 17%.







Turning to the impact on the income statement, we look at the cost breakdown of a new home according to the NAHB 2009 Construction Cost Survey: 59% of the sales price of a new home is construction costs (materials and labor), while 9% is profit. The items circled in red are related to oil, copper, and lumber. These circled items total 35% of construction costs, or 21% of total costs. This 21% includes some labor costs, so it’s not merely raw materials, but in spite of this we would submit that its share of total costs is significant. With an average 9% profit margin, the builders don’t have much room for error. While builders may have hedging or escalation clauses in contracts, these are temporary measures that will only delay the onset of margin pressure, not eliminate it.


Taking a step back, we believe that the new home sales market will not recover quickly — in fact, our cumulative displacement theory sales will be quite low for years to come. KB Homes’ (KBH) dismal quarterly report last week was only the beginning. Between volume pressure, pricing pressure, and margin pressure, we expect the homebuilders will be in for a bumpy ride in the months to come, especially considering the run-up in homebuilding stocks over the past few months on speculation about a strong spring selling season.

Also on Fortune.com:

  • Foreclosure fraud: The homeowner nightmares continue
  • America’s most stubborn home sellers
  • Wells Fargo’s John Stumpf: How to fix the mortgage mess
About the Author
By Megan Barnett
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

CryptoBitcoin
Strategy buys $1.3 billion of Bitcoin using mostly common stock
By Melos Ambaye and BloombergMarch 9, 2026
3 minutes ago
Personal FinanceGold
How to invest in gold: 6 ways to buy this precious metal
By Joseph HostetlerMarch 9, 2026
18 minutes ago
Middle EastIran
Like Trump, Iran’s new supreme leader is a real estate mogul, with a house on ‘Billionaire’s Row,’ a villa in Dubai, and upscale European hotels
By Jason MaMarch 9, 2026
18 minutes ago
Paris Hilton poses on the red carpet.
Successphilanthropy
After losing her Malibu home, Paris Hilton is raising $1 million to get women-owned businesses back on their feet
By Gabriela Aoun Angueira and The Associated PressMarch 9, 2026
21 minutes ago
three men speak on conference stage
CryptoCryptocurrency
Dubai’s signature Token2049 crypto event set to go forward even as other conferences hit pause amid growing conflict
By Carlos GarciaMarch 9, 2026
1 hour ago
A plume of smoke rises from the port of Jebel Ali following a reported Iranian strike in Dubai on March 1, 2026.
Middle EastData centers
Iran’s attacks on Amazon data centers in UAE, Bahrain signal a new kind of war as AI plays an increasingly strategic role, analysts say
By Jeremy KahnMarch 9, 2026
1 hour ago

Most Popular

placeholder alt text
Success
Gen Z graduates who majored in ‘AI-proof’ careers like pharmacy, biology, and education are making less than $50,000 after graduation
By Emma BurleighMarch 6, 2026
3 days ago
placeholder alt text
Success
This AI founder who quit her 9-to-5 law job has a warning for anyone dreaming of doing the same: 'I'm working harder now than I ever did'
By Emma BurleighMarch 8, 2026
1 day ago
placeholder alt text
AI
Anthropic just mapped out which jobs AI could potentially replace. A 'Great Recession for white-collar workers' is absolutely possible
By Jake AngeloMarch 6, 2026
3 days ago
placeholder alt text
Economy
Trump’s $175 billion illegal tariff revenue is now accruing interest, and refund delays could be costing American taxpayers $700 million a month
By Sasha RogelbergMarch 4, 2026
5 days ago
placeholder alt text
Energy
Forget the U.S. Navy. The best protection for ships traveling through the Strait of Hormuz may be claiming to be a 'Chinese' or 'Muslim' vessel
By Jason MaMarch 7, 2026
2 days ago
placeholder alt text
Energy
'Nightmare scenario' looms as global markets head for the biggest oil output disruption in history, top energy guru warns
By Jason MaMarch 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.