• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Trump embraces Australian retirement system backed by Larry Fink

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Trump embraces Australian retirement system backed by Larry Fink

Steve Jobs’ reality distortion takes its toll on truth

By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
March 3, 2011, 9:20 AM ET
Add Fortune on Google for similar content.

Apple twisted facts and used an erroneous quotation to try to convince crowds that all other tablets had no shot at de-throning the iPad in 2011.

In what seems like a ritual at this point, I watched Apple’s iPad 2 keynote in disbelief, noting the factual errors that kept coming up minute after minute.  See previous:

  • How Steve Jobs turned a finger spot into a death grip
  • Google responds to Steve Jobs’ activation counting accusations
  • Why does Android have Steve Jobs rattled?

So, let’s get started: As part of the opening iPad bullet points, Apple included this gem:



“First dual core tablet to ship in volume.” That’s funny, I tested a Dell (DELL) Streak 7, which had a dual core Nvidia Tegra 2 chip

in January

. They’ve been shipping ever since on T-Mobile.

In volume.

Of course, the Motorola (MMI) XOOM also has this same dual core processor and is certainly shipping in volume as well. In fact, I’ve been using an Android
phone
(the Atrix) with a dual core chip for weeks and it wasn’t the first to ship in volume.  As for Apple (AAPL), they haven’t shipped
one
iPad 2 yet — iPad 2’s hit shelves on March 11.

Perhaps this has to do with Jobs’ subjective view of ‘Volume’ which may start at whatever numbers iPads are currently selling?  And ‘ship’? Well, I don’t know.

That was just the beginning.  He next pulled out a thoroughly debunked, mis-translated quote from a Samsung VP:



Some people only hear what they want to hear, but that quote should have ended with “quite smooth.”  That translation was officially corrected a long time ago. Here’s the recording.  Shame on Apple Keynote fact-checkers, if such a role even exists.

That leads us to:



“>90% market share”.  OMG Math.

Both Apple and Samsung measure sales the same way — into the channel.  Apple has just as many points of sale for the iPad as Samsung has for the Tab and likely many more.  So Samsung sold 2 million (in the last quarter) in 2010.  Apple sold 14.8 million (in three quarters).  That seems like a pretty fair comparison.

Apple would have needed to sell
3.2 million
more to reach 90% of 2010’s tablet market share against just Samsung
alone (in triple the time)
.  That’s not including all of the Android-powered Nooks out there, those cheap $100 Androids you can buy at Walgreens or Amazon and even Windows-powered Tablet PCs (which are mentioned two bullet points above!).  If you choose to include the Kindle, Apple may not have even reached 50% of the market.

Perhaps Jobs meant market share of tablets that start with the letter “I.”

And finally, pricing:



As for pricing, Jobs compared the most expensive Android tablet — the XOOM –against the iPad.  While specs don’t matter to the typical consumer, components do largely affect the price of a device.  The XOOM’s are simply better.  It has (expandable) 32GB of storage built in and 3G built in (upgradable through a painful mail-in process to 4G).  So, on that alone, it compares with the $729 iPad.

But then consider that the XOOM has a much better, bigger 720P+ screen compared to the iPad’s 1024×768 job (it has less Retina™).  Then, add far superior cameras (w/flash), stereo speakers (iPad 2 has one), 4G and a micro-USB/SD Card reader.  Apple won’t say how much RAM the iPad has, but I’m willing to bet it is about half of the XOOM’s 1GB.

You see, Apple loves to talk about specs when it is in its best interest (speeds and feeds).  There are plenty of specs on size and weight that were repeated over and over:”8.8mm thin”, “1.3 lbs”.  Tech Specs?  Lots: “Retina display has 326PPI”, “1GHz Dual Core Processor”, “64GB of storage”, “Fingerprint-resistant oleophobic coating”, “Back camera: Video recording, HD (720p) up to 30 frames per second with audio; still camera with 5x digital zoom”, etc. etc.  But ask them how much RAM the iPad has and they’ll tell you it doesn’t matter.

Perhaps Jobs could have also compared the iPad 2 to other Android tablets’ prices? Samsung’s Galaxy Tab and Dell’s Streak both now start at $499 and have better cameras, 3G radios and GPS, which seem to compete well with Apple’s $499 Wifi-only offering.  Reality distorted.

I have a lot of respect for Steve Jobs and Apple’s products.  It’s just a shame that all the truth-bending destroys the keynotes.

Here’s the whole video (play distortion bingo with a double shot of Kool-Aid?):

[youtube=http://www.youtube.com/watch?v=qQG0XfU-bFs&w=600&h=375]

More on Fortune.com:

  • Why I still don’t love my iPad and why the iPad 2 won’t help
  • iPad: The new stethoscope?
  • Facebook’s plan to break the SMS profit cartel
About the Author
By Seth Weintraub
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

U.S. launches new strikes on Iran while Tehran mocks Trump’s reversal on charging for Hormuz transits — ‘20% is of course too much. We will be fair’
PoliticsIran
U.S. launches new strikes on Iran while Tehran mocks Trump’s reversal on charging for Hormuz transits — ‘20% is of course too much. We will be fair’
By Jon Gambrell, Konstantin Toropin, Will Weissert and The Associated PressJuly 13, 2026
4 hours ago
Lindsey Graham and Mitch McConnell face each other.
North Americagovernment spending
McConnell’s absence could jeopardize Republicans’ defense spending agenda as the Iran war escalates
By Sasha RogelbergJuly 13, 2026
4 hours ago
Best Recumbent Bikes (2026): Athlete Approved
HealthDietary Supplements
Best Recumbent Bikes (2026): Athlete Approved
By Christina SnyderJuly 13, 2026
6 hours ago
SoFi® vs. College Ave student loans
Personal Financestudent loans and debt
SoFi® vs. College Ave student loans
By Joseph HostetlerJuly 13, 2026
7 hours ago
Jony Ive (left), formerly with Apple and now with OpenAI, standing next to Laurene Powell Jobs, the widow of Apple founder Steve Jobs, at an event in 2022.
AIOpenAI
Stolen laptops, data breaches, secret moles, and recruiting-as-espionage. Here are the wildest claims in Apple’s lawsuit against OpenAI
By Emily ForliniJuly 13, 2026
7 hours ago
SoFi® private student loans review 2026
Personal FinanceLoans
SoFi® private student loans review 2026
By Joseph HostetlerJuly 13, 2026
7 hours ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
17 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
1 day ago
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
Big Tech
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
By Marco Quiroz-GutierrezJuly 12, 2026
2 days ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
17 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
7 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.