• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Net neutrality: Round one goes to Google & Co.

By
Stephanie N. Mehta
Down Arrow Button Icon
By
Stephanie N. Mehta
Down Arrow Button Icon
October 22, 2009, 2:32 PM ET

The FCC will move ahead with rules to keep Internet “free and open,” but the war with telcos isn’t over yet.

By Jia Lynn Yang, writer

A winner might finally be emerging from the convoluted Net neutrality debate, and it’s definitely not the telcos and cable operators.

The Federal Communications Commission voted today to move forward on crafting Net neutrality rules, which would mandate phone and cable companies to treat all web content equally, rather than collect fees to deliver some sites faster than others.

Today’s development, declared by the FCC to be “the next chapter of a longstanding effort to preserve the free and open Internet,” is hardly a surprise. President Obama has supported net neutrality rules since back in his Senate days. He campaigned on it, and then when he became president, appointed Julius Genachowski, a longtime supporter of Net neutrality, to the FCC chair position.

The debate, which has raged for at least the last five years, has pitted pro-Net neutrality upstarts like Google (GOOG), Amazon (AMZN) and eBay (EBAY) against AT&T, (T) Comcast (CMCSA) and Verizon (VZ). One source of contention has been whether Genachowski will exempt online companies like Google and Skype and only target broadband providers. As Verizon CEO Ivan Seidenberg recently said, “If it applies only to us, the government will in effect be favoring one set of competitors over another.”

If Google, Amazon and others actually this fight, they will have overcome long odds. AT&T, in particular, has a deep presence (and deep pockets) in Washington, and the company is going all out in its opposition. According to a report today from the Washington Post, this past weekend the company’s chief lobbyist Jim Cicconi asked AT&T’s 300,000 employees to write letters to the FCC opposing net neutrality.

But it’s not all scorched earth campaigning. Google and Verizon released a joint statement earlier this week declaring some common ground. And Comcast’s executive vice president David L. Cohen extended some conciliatory words to the FCC: “We share and embrace the objective of an open Internet, as we always have. While we may ultimately not agree on the level and extent of government involvement needed to accomplish this important objective, we appreciate and support Chairman Genachowski’s commitment to have a fair, fact-based, and data driven process to explore these issues.”

Despite all this momentum, the coast isn’t clear yet for net neutrality fans. Some Democrats on the Hill (many of whom have accepted campaign contributions from AT&T) are grumbling about the new rules. And Republican Senator Kay Bailey Hutchison has warned she might block Genachowski, setting up a showdown between Congress and the FCC.

So AT&T employees: don’t put your pens down quite yet.

About the Author
By Stephanie N. Mehta
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
2 days ago
placeholder alt text
Europe
George Clooney moves to France and sends a strong message about the American Dream
By Nick LichtenbergDecember 30, 2025
20 hours ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
3 days ago
placeholder alt text
Law
YouTuber’s viral ‘Somali day care’ video spurs sweeping federal fraud probe in Minnesota as Walz defends oversight of $18 billion
By Nick LichtenbergDecember 30, 2025
24 hours ago
placeholder alt text
Success
African millennials and Gen Z are quitting their big-city dreams to go make more money back on the farm
By Mark Banchereau and The Associated PressDecember 29, 2025
2 days ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
21 hours ago

Latest in

Trump
EconomyTariffs and trade
The ‘affordability crisis’ may force Trump to cut tariffs in 2026, veteran market watcher Ed Yardeni predicts
By Nick LichtenbergDecember 31, 2025
3 hours ago
Nobuo Hayasaka, president of Kioxia Holdings Corp., stands for photographs during the company's listing ceremony at the Tokyo Stock Exchange in Tokyo, Japan, on Wednesday, Dec. 18, 2024.
AIJapan
A Japanese company you’ve never heard of walloped every major US company to become the best-performing stock of 2025
By Eva RoytburgDecember 31, 2025
3 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 31, 2025
By Glen Luke FlanaganDecember 31, 2025
6 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Dec. 31, 2025
By Glen Luke FlanaganDecember 31, 2025
6 hours ago
Personal Financemortgages
Current mortgage rates report for Dec. 31, 2025: Rates stay comparatively low
By Glen Luke FlanaganDecember 31, 2025
6 hours ago
Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Dec. 31, 2025: Earn up to 5.00% APY
By Glen Luke FlanaganDecember 31, 2025
6 hours ago