• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The secret of success is enthusiasm

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
December 31, 2008, 6:27 PM ET

Goodbye, 2008! It was a year of loss in so many ways. (My mother, who was my best friend, died this year.) In the spirit of ringing in 2009 on a positive note, I’ll share some wisdom that my friend Sue Callaway has posted on her desk in Laguna Beach, California. Sue, as you may know, is Fortune‘s car columnist extraordinaire. And when she was a senior editor a decade ago, we started the Fortune Most Powerful Women in Business list together.

Sue is also my coolest globetrotting friend. During her recent visit to Ferrari headquarters in Maranello, Italy, Ferrari Spa chairman and CEO Luca Cordero di Montezemolo gave her a card that lays out his philosophy of doing business and living life to the fullest:

“The real secret of success is enthusiasm.

You can do anything if you have enthusiasm.

Enthusiasm is the yeast that makes your hope rise to the stars.

Enthusiasm is the sparkle in your eye,

It is the swing in your gait, the grip of your hand,

the irresistible surge of your will

and your energy to execute your ideas.

Enthusiasts are fighters.

They have fortitude, they have staying qualities.

Enthusiasm is at the bottom of all progress.

With it there is accomplishment.

Without it there are only alibis.”

Happy New Year!

P.S. Read Sue’s take on the Ferrari 612 Scaglietti and other “Cool Cars for Tough Times” in Fortune.

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

les wexner
LawBillionaires
Retail billionaire Les Wexner says he was ‘duped’ by adviser Jeffrey Epstein: ‘I was naive, foolish, and gullible’
By The Associated Press and Julie Carr SmythFebruary 18, 2026
7 hours ago
Big TechMeta
Zuckerberg on the stand amid claims Meta failed to protect kids online
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressFebruary 18, 2026
7 hours ago
North AmericaSkiing
Skiers paid $1,165 to join a guided tour that left 8 dead and 1 missing in a California avalanche
By Christopher Weber and The Associated PressFebruary 18, 2026
7 hours ago
EnvironmentConservation
Florida animal behaviorists’ “ridiculous idea” to administer eye drops save a Zimbabwean rhino with bleeding eyes
By Cody Jackson, David Fischer and The Associated PressFebruary 18, 2026
8 hours ago
seahawks
North AmericaSports
The Seahawks are up for sale just 2 weeks after their Super Bowl win, gearing up for a mega philanthropic donation
By Andrew Destin and The Associated PressFebruary 18, 2026
8 hours ago
Personal FinanceCertificates of Deposit (CDs)
Best no-penalty CDs of 2026
By Joseph HostetlerFebruary 18, 2026
8 hours ago

Most Popular

placeholder alt text
AI
Thousands of CEOs just admitted AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergFebruary 17, 2026
1 day ago
placeholder alt text
Personal Finance
You need $2 million to retire and 'almost no one is close,' BlackRock CEO warns, a problem that Gen X will make 'harder and nastier'
By Sydney LakeFebruary 17, 2026
1 day ago
placeholder alt text
Economy
Trump crackdown drives 80% plunge in immigrant employment, reshaping labor market, Goldman says
By Nick LichtenbergFebruary 17, 2026
1 day ago
placeholder alt text
Economy
Top Trump advisor furious about true cost of tariffs being revealed, vows to punish New York Fed for ‘worst paper’ ever in history
By Jake AngeloFebruary 18, 2026
9 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, February 17, 2026
By Joseph HostetlerFebruary 17, 2026
2 days ago
placeholder alt text
Economy
$56 trillion national debt leading to a spiraling crisis: Budget watchdog warns the U.S. is walking a crumbling path
By Nick LichtenbergFebruary 17, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.