Company Info
| Industry | Airlines |
| Location | Dallas |
| Industry Ranking | 3 |
| Previous Industry Ranking | 7 |
| Previous Top 50 Ranking | 8 |
| Website | http://www.southwest.com |
| Overall Score | 6.38 |
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Key Attributes of Reputation
| Innovation | 10 |
| People Management | 2 |
| Use of Corporate Assets | 2 |
| Social Responsibility | 3 |
| Quality of Management | 2 |
| Financial Soundness | 2 |
| Long-Term Investment Value | 2 |
| Quality of Products/Services | 4 |
| Global Competitiveness | 9 |