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Southwest Airlines

Jonathan Newton—The Washington Post/Getty Images
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    Company Info

    Industry
    Airlines
    Location
    Dallas
    Industry Ranking
    3
    Previous Industry Ranking
    7
    Previous Top 50 Ranking8
    Websitehttp://www.southwest.com
    Overall Score
    6.38

    Key Attributes of Reputation

    Innovation10
    People Management2
    Use of Corporate Assets2
    Social Responsibility3
    Quality of Management2
    Financial Soundness2
    Long-Term Investment Value2
    Quality of Products/Services4
    Global Competitiveness9