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    Company Info

    Industry
    Airlines
    Location
    Dallas, Texas
    Industry Ranking
    7
    Previous Industry Ranking
    5
    Previous Top 50 Ranking7
    Websitehttp://www.southwest.com
    Overall Score
    5.77

    Key Attributes of Reputation

    Innovation3
    People Management6
    Use of Corporate Assets3
    Social Responsibility8
    Quality of Management5
    Financial Soundness2
    Long-Term Investment Value2
    Quality of Products/Services
    9
    Global Competitiveness13