Company Info
| Industry | Airlines |
| Location | Dallas, Texas |
| Industry Ranking | 7 |
| Previous Industry Ranking | 5 |
| Previous Top 50 Ranking | 7 |
| Website | http://www.southwest.com |
| Overall Score | 5.77 |
Key Attributes of Reputation
| Innovation | 3 |
| People Management | 6 |
| Use of Corporate Assets | 3 |
| Social Responsibility | 8 |
| Quality of Management | 5 |
| Financial Soundness | 2 |
| Long-Term Investment Value | 2 |
| Quality of Products/Services | 9 |
| Global Competitiveness | 13 |