Company Info
| Industry | Airlines |
| Industry Rank | 5 |
| Previous Industry Rank | 7 |
| Overall Score | 5.9 |
| Location | Dallas, Texas |
| Website | http://www.southwest.com |
| Fortune 500 Rank | 161 |
| Fortune 500 Profile | http://fortune.com/fortune500/southwest-airlines-161 |
| Global 500 Rank | - |
| Global 500 Profile | - |
Key Attributes of Reputation
| Innovation | 12 |
| People Management | 2 |
| Use of Corporate Assets | 4 |
| Social Responsibility | 4 |
| Quality of Management | 3 |
| Financial Soundness | 2 |
| Long-Term Investment Value | 3 |
| Quality of Products/Services | 8 |
| Global Competitiveness | 10 |