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The San Francisco-based bank jumped 13 spots from last year. It has launched a $10 million Cleantech Innovation Incubator to benefit clean technology startups and also became the first large bank to devise a government-approved bankruptcy action plan in the event of an economic collapse.

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Nine Key Attributes of Reputation

People management2
Use of corporate assets1
Social responsibility1
Quality of management1
Financial soundness1
Long-term investment value1
Quality of products / services1
Global competitiveness6