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  • Rank6
  • Prev Rank7
  • Industry
    Entertainment
  • Industry Rank
    1
  • Prev Industry Rank
    1
  • Overall Score8.8
  • HQ Country
    USA
  • Websitehttp://www.disney.com

CEO Bob Iger continues to focus on high-level experimentation and the results only get more impressive. Innovative technologies like the MagicBands at Disney World are RFID-enabled wristbands that visitors can use to get into and around the park and to buy merchandise. And the unprecedented popularity of 2013’s Frozen can be traced to the company’s use of technology: Each snow particle was instructed by an algorithm, making the winterscape scenes more realistic. In 2014, the company also turned around its interactive division, which saw the viral success of mobile game Tsum Tsum with 21 million downloads.

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Nine Key Attributes of Reputation

Innovation1
People management1
Use of corporate assets1
Social responsibility1
Quality of management1
Financial soundness1
Long-term investment value1
Quality of products / services1
Global competitiveness1