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The big box retailer continues to try new ways to lure customers. The latest: it will offer people the opportunity to pick up their tax returns in cash in stores across the country. In response to consumer complaints and lagging sales for the store’s groceries, the company issued a memo to managers nationwide in November, telling them to ask themselves “Would I Buy It?” when stocking produce, dairy and eggs.

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Nine Key Attributes of Reputation

Innovation4
People management4
Use of corporate assets2
Social responsibility3
Quality of management5
Financial soundness1
Long-term investment value2
Quality of products / services6
Global competitiveness1